Director, Marketing

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

What we seek: Brand-steward: Ability to lead the long term brand building, marketing communications, and PR capabilities across all our markets Digital marketing expert: Strong know-how in digital marketing, so as to grow our driver and user base in a sustainable manner Loyalty programmes adviser: Proven track record developing and running successful Loyalty Programmes Effective People manager: work effectively cross-culturally, understand team challenges, create action plans, provide improvement suggestions and deliver results by building an exceptional team Strong communicator: Ability to articulate and communicate clearly and concisely to all levels of the organization Data-Driven mindset: Lead a data-driven marketing culture that values collecting and drawing insights from new and existing data as well as implementing strategic plans rooted in a deep understanding of the data Stakeholder Management: Ability to work with a variety of stakeholders across different levels and functional expertise What you will do: Manage conception, development, and implementation of marketing plan and strategies, and promotional programs to drive interest and sales across both supply and demand channels Drive overall User/Driver leads by implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations Responsible for the marketing organization structure, guiding the day to day activities of the marketing team. Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget, profit/loss projections, expenditure, and other financial considerations Collaborate with the business teams to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally and externally Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth. Create processes and operating procedures between market and functional teams. Undertake continuous analysis of the competitive environment and consumer trends What you will need: Minimum 10 years of work experience gained from headquarters or regional headquarters of MNCs Highly proficient with marketing technology tools and understands the complex marketing tracking infrastructures Extremely familiar with the concept of integrated marketing campaigns. Experience in leading marketing planning and budgeting processes. Previous experience in paid acquisition, online advertising, CRM, Retention marketing or other growth marketing-related roles would be a plus Extremely familiar with marketing metrics as CAC, CPO, CVR, CPL etc Experience in leading international / multi-cultural teams