Lead Marketing Management -– Marketing Transformation & Operations

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embodyexpertise, simplicity, and inspiration in everything we do.

About this role

To win in a connected,always‑onmarketplace, AT&Trequiresconsistent, scalable, and disciplined marketing ways of working. This roleis responsible fordefining, standardizing, and embeddingenterprise‑widemarketing operating models that enable marketers to plan, execute, andoptimizework effectively—regardless of channel, team, or business unit.

The ideal candidate wouldpossessstrong business and financial acumen, withclearunderstanding of AT&T’s business priorities and budget realities. They shouldbe skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder,leadershipand executive communications with theability to influence through credible, multi-mode communications that reflect the unique needs of different audiences.

Key Responsibilities:

MarketingTransformation and Capability Enablement

Define andmaintainend‑to‑endmarketing operating frameworks that span planning, intake, execution, optimization, and measurement

Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

Ensure processes are flexible enough to support diverse marketing motions whilemaintainingconsistency

Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

Connectcompetency andoperational needswithtechnologicalconsiderations (MarTech,AI,GenAI,etc.)

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Leadership & Stakeholder Engagement:

Develops and deliverstimely, credible, multi-modecommunicationsthat reflect the unique needs of different audiences

Builds shared understanding and engagement across leaders and team in service of transformation objectives

Build strong relationships to drive alignment, adoption, and sustained behavior change

Act as a change leader, balancing pragmatism withlong‑termoperational maturity

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Expertise:

Minimum of 5 years of experienceof marketingexpertisein alarge-scale, matrixed organization

Proven experience standardizing and scaling marketing processes in large, complex organizations

Deep understanding of marketing operating models and value chains

Demonstrated ability to enable teams through process clarity, governance, and change management

Strong data literacy with the ability to translate operational metrics into decisions

Experience with personalization andjourney basedmarketingis a plus

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Personal Disposition:

Strong decision making, influencing/consensus building and analytical skills

Strong analytical skills with the ability to interpret complex data sets andprovideactionable insights.

Ability to innovate and drive a culture of continuous learning and improvement.

Change agent and pragmatist; able to drive positive cultural change at AT&T

Executive presence to inspire confidence with internal and external constituents

Cross functionalcollaboration isanaturalquality; willing to roll up their sleeves with the team

Detail oriented but able to understand and drive strategic visions.

Proactive and diligent about workflow,prioritiesand action items

Ability to assess risk and priorities to ensure strategicobjectivesare met.

Direct and candidcommunication and presentation skills.

Confidence in presentations to senior leadership.

Strong thought leadership, interpersonal and communication skills

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Education & Experience:

Bachelor’s degree in Marketing, Business Administration, Organizational Development,LiberalArtsor a related field is typical.

Master’s degree preferred.

Minimum 5+ years of experience in marketing and marketing operations, change management, or a related field.



Our Lead Marketing Management jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.


Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.