Backbase
ABM Manager
Amsterdam · Work style not stated
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerBackbase
- LocationAmsterdam
- Work styleWork style not stated
- Employer posted
ABM Manager – Europe North West
Over 150+ leading banks run on Backbase—the AI-native Banking OS that turns fragmented operations into a Unified Frontline where customers, employees, and AI agents work as one.
Europe North West is one of our most competitive, highest-potential regions. We are looking for a commercially focused ABM Manager to drive growth across a portfolio of strategic new-logo and existing-customer accounts.
📍 Location: Europe North West
💼 Function: Account-Based Marketing / Field Marketing
👤 Reports to: Senior Field Marketing Director
🎯 What You’ll Do
- Strategy & Execution: Own and run 1:1 and 1:few ABM strategies for priority accounts across the full buyer journey.
- Sales Alignment: Partner closely with Sales and BDM teams to identify account priorities, key buying groups, and growth opportunities.
- Data-Driven Outreach: Activate integrated digital, content, executive engagement, and event programs tailored to the Europe North West market using real-time engagement signals.
- AI & Tech Integration: Leverage modern AI tools and marketing tech to sharpen account research, personalization, execution, and reporting.
- Impact Tracking: Measure account engagement, progression, pipeline creation, and opportunity acceleration.
Show full description
💡 What We’re Looking For
- Proven track record in enterprise B2B ABM, Field Marketing, or Demand Gen within complex sales cycles.
- Demonstrated experience partnering with Sales to measurably drive pipeline growth.
- Hands-on experience utilizing AI tools for campaign execution, research, and personalization.
- High commercial acumen, strong project management, and cross-functional stakeholder skills.
- Bonus: Background in SaaS, fintech, banking, or enterprise technology.
📈 What Success Looks Like We measure success by your ability to move strategic accounts forward:
Engagement ➔ Conversation ➔ Opportunity ➔ Revenue
If you love creative marketing, experimenting with AI, and turning bold ideas into measurable business impact, we’d love to connect!
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
At a glance
- Employer posted
- Added to ROLIVA
- Last checked