Zeta Global
Account Director - CRM
London, United Kingdom · Work style not stated
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerZeta Global
- LocationLondon, United Kingdom
- Work styleWork style not stated
- Employer posted
The CRM Account Director is responsible for building and growing strategic client relationships while ensuring clients realise measurable value from their CRM investment. Acting as a trusted advisor, they work closely with senior client stakeholders to shape CRM strategy, drive adoption, identify growth opportunities and ensure successful delivery across marketing, technology and data initiatives.
The role combines commercial account leadership with strategic CRM consulting, partnering with internal cross-functional teams to deliver outstanding client outcomes and long-term customer success.
Job Description
Strategic Client Leadership
- Build trusted relationships with senior client stakeholders, including CRM Directors, Marketing Directors, Digital Directors and C-suite executives.
- Develop a deep understanding of each client's business objectives, commercial priorities and CRM maturity.
- Lead strategic account planning to ensure CRM programmes align with wider business goals.
- Act as the executive point of contact for strategic accounts.
Show full description
CRM Strategy
- Advise clients on CRM best practice across customer acquisition, onboarding, engagement, retention, loyalty and reactivation.
- Help clients define CRM roadmaps and transformation strategies.
- Recommend opportunities to improve customer journeys through personalisation, automation, AI and first-party data.
- Translate business objectives into measurable CRM programmes.
Customer Success
- Own overall client health, satisfaction and long-term success.
- Lead Quarterly Business Reviews (QBRs) and Executive Business Reviews.
- Monitor adoption, utilisation and business outcomes.
- Ensure clients achieve measurable ROI against agreed success metrics.
- Proactively identify risks and drive mitigation plans.
Commercial Growth
- Identify opportunities to expand client relationships through additional products and services.
- Develop account growth plans aligned to client priorities.
- Lead commercial conversations around renewals, upsell and cross-sell opportunities.
- Work closely with Sales to execute account expansion strategies.
Project & Delivery Oversight
- Partner with Delivery, Product, Engineering and Solution Consulting teams to ensure successful implementation.
- Ensure projects remain aligned with agreed business outcomes.
- Escalate and resolve delivery risks where required.
- Maintain executive visibility throughout complex programmes.
Data & Insights
- Use customer data and campaign performance to identify optimisation opportunities.
- Present strategic recommendations based on business insights.
- Help clients maximise value product offerings.
- Drive a culture of continuous optimisation.
Executive Communication
- Present confidently to executive stakeholders.
- Facilitate strategic workshops.
- Influence senior decision makers.
- Produce clear executive-level recommendations and business cases.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
At a glance
- Employer posted
- Added to ROLIVA
- Last checked