Americas Regional Marketing Campaign Manager

Job Summary
The AMS Campaign Manager will be responsible for planning, executing, and optimizing marketing campaigns to drive brand awareness, engagement, and conversions. This role requires a strategic thinker with strong project management skills and the ability to collaborate with cross-functional teams.

Responsibilities

Lead localized marketing plans and programs based on the global strategy to achieve regional AM Solutions revenue, operating profit, market share, marketing-qualified leads, and ROI.

Translate global marketing strategies into actionable regional plans, including developing and managing marketing budgets.

Conduct market research to understand local customer behavior, preferences, and trends, ensuring campaigns resonate with target audiences.

Develop and maintain a three-month rolling country-level marketing plan and campaign budget, ensuring efficient resource allocation.

Collaborate with sales and cross-functional teams to align campaign strategies with business objectives and ensure seamless execution.

Design and implement integrated marketing campaigns across multiple channels, including digital, social media, email, ABM, and events.

Define goals and KPIs to measure the success and business impact of marketing plans; monitor, analyze, and report campaign performance, providing data-driven insights and optimization recommendations.

Lead the design of customer buying journeys and touchpoint plans, leveraging paid and owned media channels to maximize awareness and achieve marketing goals.

Drive digital marketing transformation, applying advanced knowledge of new digital capabilities and touchpoints to strengthen market position.

Ensure compliance with local laws and regulations, including data protection and advertising standards, across all marketing activities.

Education:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related discipline.

Equivalent work experience or demonstrated competence may be considered in lieu of formal education.

Experience:

Minimum 5 years of professional experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Proven expertise in lead and demand generation, including planning, ABM, CRM, nurturing, ROI analysis, marketing effectiveness, and event management.

Skills:

Content creation proficiency: Ability to craft compelling email copy, event blurbs, social media posts, landing page content, and promotional assets.

Strong interpersonal and negotiation skills: Comfortable interfacing with all levels of management, cross-functional teams, external customers, channel partners, and vendors.

Analytical mindset: Skilled in interpreting data to drive informed decision-making and optimize marketing performance.

Excellent written and verbal communication skills in English

Knowledge:

Marketing

Marketing Communications

Marketing Management

Marketing Strategies

Business Marketing

Business To Business

Analytics

ABM

Product Marketing

Project Management

Salesforce

Social Media

Customer Relationship Management

Demand Generation

Digital Marketing

Go-to-Market Strategy

Key Performance Indicators (KPIs)

Market Research

Thought Leadership

The pay range for this role is$105,050to$161,800USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United States of America)

Travel -

50%

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’sEEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"