VML/WPP Enterprise Solutions
Analista de Martech Sênior
São Paulo, Brazil · Work style not stated
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About the role
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- EmployerVML/WPP Enterprise Solutions
- LocationSão Paulo, Brazil
- Work styleWork style not stated
- Employer posted
Who We Are
WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
Procuramos um(a) Analista de Martech Sênior para liderar tecnicamente nossas iniciativas de tecnologia de marketing, garantindo inovação, eficiência operacional, alinhamento estratégico e excelência técnica.
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Qual será a sua missão?
Liderar tecnicamente as atividades de Martech com autonomia, assegurando a qualidade das soluções, colaboração entre áreas, governança de dados e contribuição mensurável para os objetivos do negócio.
Principais Responsabilidades:
- Análise e Gestão de Demandas: Esclarecer objetivos, prioridades e critérios de aceite em tecnologia de marketing.
- Plataformas e Integrações: Conduzir plataformas técnicas, evoluir integrações e aplicar métodos/ferramentas avançadas da disciplina.
- Automações e Processos: Gerenciar e controlar automações, otimizando fluxos de trabalho e reduzindo riscos/desvios.
- Dados e Campanhas: Alinhar arquiteturas de dados e campanhas com stakeholders, trazendo rastreabilidade e insights baseados em evidências.
- Uso de Inteligência Artificial: Aplicar ferramentas avançadas de IA, engenharia de prompts e agentes inteligentes para gerar eficiência operacional.
- Governança e Boas Práticas: Manter documentação atualizada, garantir o uso ético de IA e zelar pela segurança e sigilo das informações.
O que procuramos (Requisitos do Perfil):
- 🎓 Formação: Graduação concluída em Marketing, Tecnologia, Engenharia ou áreas correlatas.
- ⏱️ Experiência: Mínimo de 4 anos de experiência na área de Martech/Tecnologia de Marketing.
- 🛠️ Conhecimentos Técnicos Avançados:
- Plataformas de marketing, automações, integrações e gestão de dados/campanhas.
- Ferramentas de Inteligência Artificial, criação de prompts e agentes para eficiência.
- Domínio avançado do ecossistema WPP Open (ou facilidade em plataformas integradas do ecossistema).
- 💡 Competências Comportamentais: Pensamento analítico, proatividade, excelente comunicação, aprendizado contínuo e compromisso com o uso ético e responsável da IA.
Diferenciais:
- Pós-graduação ou especializações em gestão, inteligência artificial ou práticas de Martech.
- Inglês e/ou Espanhol avançados.
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About WPP
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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