Fuku
Assistant Campaign Manager
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · Work style not stated · Full-time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerFuku
- LocationKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Work styleWork style not stated
- Employment typeFull-time
- Employer posted
About the Role
Join our Promotions team as an Assistant Campaign Manager to own the end-to-end lifecycle of marketing promotions — from initial planning and execution to tracking, optimisation, and post-campaign analysis. You will be responsible for leading digital campaigns for priority overseas markets, designing integrated strategies that span acquisition, activation, and retention to drive growth for our trading products. This role requires a strategic marketer who can manage opt-in application flows, partner closely with cross-functional teams including Mandarin-speaking regional management, and ensure every promotion launches smoothly and delivers measurable impact.
Key Responsibilities
- End-to-End Campaign Management: Lead the full lifecycle of digital campaigns for priority overseas markets, including cold-start and conversion-focused initiatives, from planning and QA through to launch, optimisation, and post-campaign review
- Full-Funnel Strategy: Design integrated, multi-channel campaign strategies across App, Web, CRM, and Social that drive acquisition, activation, and funded-account conversion
- Cross-Functional Coordination: Partner with Product, Compliance, Tech, and Regional teams to ensure all promotional rollouts are timely, compliant, and aligned with regional regulatory requirements
- Promotion Mechanics & Budgeting: Own the implementation of tailored promotional mechanics and incentive structures including bonuses, credits, cashback, and referral programmes
- Performance Tracking & KPIs: Track and report campaign performance against core KPIs including First-Time Deposits, Funded Accounts, and Notional Volume, using data to inform ongoing optimisation
- Audience Segmentation & Optimisation: Analyse user behaviour and trading patterns to segment audiences, tailor messaging, and apply A/B testing to improve campaign ROI
- Fraud Prevention: Design and enforce anti-gaming and fraud prevention measures to detect bonus abuse or wash trading, coordinating rapid mitigation with Compliance and Tech teams
- Risk Monitoring: Establish and maintain risk monitoring frameworks to ensure promotional benefits are accessed only by legitimate, eligible users
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What We’re Looking For
- 5+ years of experience in user growth, campaign management, or digital marketing, with end-to-end ownership from planning through to post-campaign analysis
- Strong understanding of trading products, client segmentation across leads, active traders, and high-volume clients, and financial regulatory considerations across APAC markets
- Professional proficiency in English and Mandarin is required as the role involves regular coordination with Mandarin-speaking regional management and stakeholders across multiple markets; Proficiency in Bahasa Malaysia is an advantage
- Proven stakeholder management and cross-functional communication skills, with the ability to drive projects across Product, Tech, Compliance, and Regional teams
- Solid project management capabilities with the ability to prioritise effectively and deliver results in a fast-paced, multi-market environment
- Strong analytical thinking with high attention to detail and data accuracy, including proficiency in Microsoft Excel and the broader Microsoft Office suite
- Creative problem-solver who balances strategic thinking with the operational rigour needed to design promotional mechanics and risk frameworks
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At a glance
- Employment typeFull-time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.