Prudential

Assistant Director, Analytics & Insights

Malaysia · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerPrudential
LocationMalaysia
Work styleWork style not stated
Employment typeFull time
Employer posted18 Aug 2026

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

JOB SCOPE :

Drive analytical roadmaps and metrics for the marketing team using statistical and BI tools, including but not limited to SAS, Qliksense and Power BI. Constantly explore new technologies to lead the team into advanced analytics.

Work collaboratively with senior stakeholders in the analytics infrastructure and ecosystem to facilitate marketing, underwriting and management team in driving business analytics and strategy.

Show full description

Perform data mining and correlation analysis to discover marketing opportunities and communicate the findings and recommendation to the business stakeholders to support and influence strategic and marketing decisions, project initiatives.

Leading a team of analysts in interpreting and transforming systems variables in enhancing business analytics, forecasting, management reporting, business planning and data consumption for strategic decision management.

Drive a culture of data-driven marketing through evangelism of self-service platform usage (such as Qliksense) and ensuring robust and timely data are made available for various stakeholders so that they can use the appropriate data to make impactful decision.

PRINCIPAL DUTIES & RESPONSIBILITIES:

Assisting business centers to move towards:

Knowledge based management on effective use of information

Implementation of key value driver measurement continuum

Utilization of decisional analytics models

To provide expertise in the introduction of marketing programs by assisting in the development of test designs, analysis and benchmarking processes:

Product profitability assessment

Statistical significance testing

Variance analysis

Impact and consequential analysis

Development and implementation of analytics models to support business strategies and value creation:

Market behavioral models

Life cycle models

Sensitivity modeling & analysis

Time series and forecasting models

Optimization and cost-risk-benefit models

QUALIFICATIONS & REQUIREMENTS :

Bachelors with at least 2nd class upper of equivalent or Masters degree in quantitative background from a reputable university

Solid experience in operations, MIS and systems management and banking/insurance marketing , advanced analytics

At least 9 years in-depth managerial experience in banking industry, concentration in marketing, finance and credit exposure will be an added advantage

Awareness of consumer, and commercial products and market trends

Experienced in SAS , R, Hadoop , Qliksense.

Experienced in practical application and deployment of analytical models such as propensity and segmentation models is an added advantage

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.