Jiostar

Assistant Manager - Platform Marketing, Digital

India · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerJiostar
LocationIndia
Work styleWork style not stated
Employment typeFull time
Employer posted1 Jul 2026

Job Summary
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.

Key Responsibilities

End-to-end execution of Lifecycle Marketing (LCM) campaigns.
Email marketing operations and campaign management.
Support migration and platform transition activities through November 2026.
Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
Audience segmentation, targeting, and campaign analysis.
Support growth and experimentation initiatives across HSI and Wave4 markets.
Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.

Skills & Attributes for success

Show full description

Hands-on experience in CRM/Lifecycle Marketing.
Strong understanding of email marketing platforms and campaign execution.
Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
Data-driven mindset with strong execution capabilities.
Ability to independently manage day-to-day campaign operations.

Preferred Education & Experience

Any MBA graduate.
3-4 years in marketing

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