Kraft Heinz

Assistant Product Manager

Philippines · Work style not stated · Full time

Posted over 6 months ago: check it’s still open

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About the role

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EmployerKraft Heinz
LocationPhilippines
Work styleWork style not stated
Employment typeFull time
Employer posted15 Mar 2024

Job Description

Main Purposes of the Job:

· Co-lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.

· Development & timely implementation of IMC Campaign, New Product Launches in coordination with cross functional teams in local market and SSEAHK business unit.

· Co-owner of Category P&L in Western Taste Elevation Marketing team.

Detailed Job Responsibilities:

Business Performance

-Co-ownthe P&L (top line & bottom line) with GPM to ensure that key business KPI's are met -- revenue, profit, market share and brand health.

- Responsible for Brand Operations such as managing budgets (total A&P), sales tracking for SSEAHK BU priority markets (PH, TH, MY, SG, HK)

- Participate in monthly commercial review to ensure gatekeep our brand performance.

Show full description

Innovation Development

-Assist the GPMby contributing to the development of Innovation strategies to grow the Heinz Masterbrand in SSEAHK.

Innovation Management

-Assist the GPMin NPD launches from "Ideation" through to full in-market launch by coordinating with cross-functional teams to manage the projects deliver on time.

- Track market performances and P&L.

- Work closely with Commercial Sales team (BDMs) to support localized NPD Launch Plan.

-Lead the development of NPD selling stories(net of L&Ls) to support and enable Sales team.

Brand Strategy Development

- Co-lead the development of regional brand strategy of Heinz Western TE portfolio and its annual marketing plan in relation to its 6Ps/marketing mix (proposition, product, pack, price, promotion, and place) based on key consumer insights to strengthen the brand equity and improve overall communication with consumers.

Brand Management

- Oversee paid media advertising campaigns on Digital and social media.

- Liaise with sales (BDMs) for any BTL requirement from MKT including but not limited to POSM artwork, sampling execution, communication deployment.

- Co-lead and execute brand plan and budget, especially by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights.

- Support CM/BDMs in designing local brand marketing execution plan.

- Responsible for content hygiene maintenance of KHC Meta assets (social media management).

Requirements:

Bachelor’s degree in Marketing, Business Administration, Economics or any related field.
A minimum of 4-5 years of progressive marketing experience or a combination of sales and marketing experience is required. FMCG Marketing experience is required and preferred.
Excellent analytical skills with the ability to interpret data and make data-driven decisions. Exceptional communication and interpersonal skills to collaborate with cross-functional teams and stakeholders
Strong project and budget management skills.
Has led and delivered multiple innovation and renovation projects.
Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
Experience working with creative agencies for briefing and creating content.
Analyzing media and experience working with media agencies for a robust media plan creation, deployment, and evaluation.
Amenable and/or has an experience in working in a ‘start-up’ like environment.
Able to work independently and as a team. High learning agility and adaptability in a demanding and fast-paced environment. You are proactive, passionate, and resourceful; you make things happen.

Seniority Level

Associate

Industry

Food and Beverage Services
Food and Beverage Retail
Food and Beverage Manufacturing

Employment Type

Full-time

Job Functions

Marketing
Product Management
General Business

Skills

Make Things Happen
Key Performance Indicators
Media Management
Communication
Budget Management
Product Launch
Interpersonal Skills
Product Development
Market

Location(s)

Heinz Philippines

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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