Associate, Digital Product Manager, Consumer Banking Group

• Product Development and Innovation:

• Support the development and launch of customer-focused financial products, especially for Savings Account Onboarding
• Collaborate with cross-functional teams to execute product strategies effectively

• Digital Transformation and Customer Experience:

• Work with technology teams to enable digital-first solutions and seamless customer journeys for Savings Account Onboarding
• Incorporate customer insights to improve product features and usability within the onboarding funnel

• Market Analysis and Strategy

• Conduct market and competitor research to identify trends and opportunities in digital onboarding
• Contribute to data-driven strategies that support product performance and business goals

• Stakeholder Collaboration

• Partner with teams including business, risk, legal and marketing to ensure compliance and alignment with organizational objectives
• Build and maintain effective relationships with internal and external stakeholders

Key Responsibilities

• Support the end-to-end lifecycle of digital onboarding products for Savings Accounts, including ideation, design, development, and go-to-market activities.
• Track the end-to-end digital onboarding funnel – from customer landing to account activation – monitoring conversion, funnel KPIs, and failure patterns at every step to improve customer experience.
• Write detailed Business Requirement Documents (BRDs) about practical product solutions, features, and fixes within the ambit of the regulatory framework and operational realities.
• Analyze customer acquisition data for the digital channel to identify process gaps, conversion leakages, and product interventions to improve funnel outcomes.
• Engage cross-functional stakeholders – including Platform, Technology, Operations, Compliance, Risk, and Design teams for timely delivery of product initiatives and process change implementation.
• Coordinate with QA and engineering to identify defects, severity classification, and resolution timelines.
• Track and document the status of product initiatives, open issues, and resolution timelines.

Education and Qualifications

• MBA (preferred)

Prior Experience

• 2-4 years of product management experience with at least 2 years in digital, fintech, or consumer banking products working on customer-facing journeys.
• Prior experience in a bank, payments company, or B2C fintech with regulated product flows is a plus.

Core Competencies

• Understanding of digital banking products is preferred.
• Strong analytical and problem-solving skills with a data-driven approach.
• Effective communication and stakeholder management skills.
• Customer-centric mindset with an emphasis on innovation.
• Ability to adapt and work in a dynamic environment.

Technical Competencies

• Proficiency in Excel, PowerPoint, and data visualization tools.
• Basic understanding of liability products and payments.
• Familiarity with digital platforms and customer journey design.

Location:

Regional Office Mumbai

Job:

Digital.

Schedule:

Regular

Employee Status:

Full time