Associate Director, Media Planning

As Associate Director, Media Planning, you’ll lead the development of strategic media plans and RFP/RFI responses, partnering closely with sales and cross-functional teams to deliver thoughtful, KPI-driven proposals. This role will be part of the EMEA Activation team, supporting the UK based programmatic sales organisation.

This role is designed for an experienced media planner who can translate client goals into clear, actionable recommendations and communicate confidently with internal stakeholders. You’ll play a meaningful role in driving revenue and shaping how we approach planning at a fast-growing digital advertising technology company.

WHAT YOU’LL DO

• Lead the development of strategic media plans and proposals that support new business and account growth

• Own the end-to-end planning process for RFPs and proactive proposals, ensuring accuracy, clarity, and on-time delivery

• Present media strategies and recommendations to sales teams and internal stakeholders; manage updates as campaign details evolve

• Guide campaign design across channels including display, video, social, email, streaming audio, CTV and DOOH

• Translate campaign goals into specific audience, inventory, and targeting recommendations using internal and third-party data

• Act as a subject-matter expert on products, solutions, and media capabilities for sales and internal partners

• Collaborate closely with sales, analytics, partnerships, supply and other teams to ensure alignment on goals, timelines, and deliverables

• Capture and share market and client feedback to inform planning approaches and product improvements

• Help build and maintain proposal templates, reference materials, and best practices

• Continuously improve proposal quality, workflows, and planning processes to increase efficiency and consistency

WHO YOU ARE

• An experienced digital media planner who is comfortable making strategic recommendations tied to KPIs, budgets, and timelines

• Highly detail-oriented and accountable, with the ability to manage work independently and meet tight deadlines

• A clear, proactive communicator who keeps stakeholders aligned and informed

• Collaborative by nature and comfortable working cross-functionally with sales, analytics, strategy, and product teams

• Confident presenting ideas and recommendations and partnering closely with sales throughout the planning process

• Adaptable and comfortable navigating changing requirements without sacrificing quality

• Organised and effective at managing multiple priorities in a fast-paced environment

• Curious about advertising trends and motivated by using data and insights to drive better outcomes

WHAT YOU’LL NEED

• Minimum 5 years of experience in digital media planning, strategy, or online advertising

• Strong understanding of digital ad metrics, FX rates, benchmarks, analysis, and pricing models (CPM, CPC, CPA)

• Experience planning across multiple advertising categories and using data to inform recommendations

• Advanced working knowledge of Excel and PowerPoint

• Ability to work independently while contributing to a collaborative team environment

Benefits and Perks:

• Excellent medical, dental and vision coverage

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

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