Associate Manager, Performance Marketing

The ideal candidate brings a foundational understanding of digital marketing channels - including web, social, email, AI marketing, paid media, and content marketing - and intermediate experience with digital acquisition and retention strategies. This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success.

Essential Responsibilities:

Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows

Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals

Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations

Use project management tools to lead and track digital campaigns efficiently from start to finish

Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance

Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to SQL conversion) using attribution and analytics tools

Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous improvement and reinvestment strategies

Support the development of direct reports, helping them align their work to team and company objectives

Leverage company-approved AI tools to accelerate and enhance daily marketing workstreams, increase efficiency, and share learnings to support team-wide improvement.

Required Qualifications:

BA/BS degree

3+ years of work experience in marketing, communications, or a related field

Experience with marketing CRM systems and analytic tools

Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans

Ability to work collaboratively with colleagues in a data-driven, team-focused environment

Preferred Qualifications:

Experience with HubSpot and SalesForce

Experience using a content management system (CMS)

Familiarity with paid social platforms, including Meta, LinkedIn, and Twitter

Understanding of core marketing concepts and digital strategy

Proficiency with Google tools, including Google Analytics and Google Ads

Experience using project management systems

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.