PwC

Associate- Marketing Operations

India · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerPwC
LocationIndia
Work styleWork style not stated
Employment typeFull time
Employer posted25 Sep 2026

Industry/Sector

Not Applicable

Specialism

Customer

Management Level

Associate

Job Description & Summary

At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth.

In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.

Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.

Show full description

Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:

Apply a learning mindset and take ownership for your own development.
Appreciate diverse perspectives, needs, and feelings of others.
Adopt habits to sustain high performance and develop your potential.
Actively listen, ask questions to check understanding, and clearly express ideas.
Seek, reflect, act on, and give feedback.
Gather information from a range of sources to analyse facts and discern patterns.
Commit to understanding how the business works and building commercial awareness.
Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.

The Opportunity

When you join PwC Acceleration Centers (ACs), you step into a pivotal role focused on actively supporting various Acceleration Center services, from Advisory to Assurance, Tax and Business Services. In our innovative hubs, you’ll engage in challenging projects and provide distinctive services to support client engagements through enhanced quality and innovation. You’ll also participate in dynamic and digitally enabled training that is designed to grow your technical and professional skills.

As part of the Customer Marketing team, you will enhance marketing operations by driving process excellence and implementing advanced technology solutions. As a Senior Associate, you will collaborate with cross-functional teams to refine marketing strategies, making sure they align with business goals while fostering a culture of innovation and continuous improvement.

Responsibilities

Drive process enhancements in marketing operations
Collaborate with diverse teams to improve marketing strategies
Implement advanced technology solutions to boost performance
Foster a culture of innovation and continuous improvement
Analyze market trends to align strategies with business goals
Support the development of marketing initiatives that deliver results
Uphold clear communication across project stakeholders
Monitor project progress and adjust strategies as needed

What You Must Have

5 years of experience
Tier 1 / Tier 2 MBA or relevant full-time master’s degree
Experience in consulting or industry roles across sales, service, marketing, or customer transformation/ front office consulting
Understanding of CRM, customer experience, and front-office processes
Strong problem-solving, communication, and stakeholder management skills
Ability to structure analyses, create executive-ready presentations, and manage multiple priorities
Knowledge of MarTech platforms (Adobe Marketo/ AJO, AEP, Eloqua, Salesforce Marketing Cloud etc) and CRM tools (Salesforce / Microsoft Dynamics/ Oracle)
Oral and written proficiency in English required

What Sets You Apart

Support client engagements across sales, service, and marketing transformation programs
Analyze current-state business processes, operating models, and customer journeys
Help design future-state processes, organization structures, and capability roadmaps
Contribute to CRM, customer service, and marketing technology transformation initiatives
Develop presentations, business cases, workshops, and client deliverables
Conduct market research, benchmarking, and data analysis to generate insights
Understanding integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
Collaborate with cross-functional teams to deliver project workstreams on time and with quality
Build client relationships and contribute to practice development activities
Familiarity with marketing technology solutions and frameworks
Hands-on experience with marketing automation tools
Understanding of customer data platforms and segmentation
Demonstrated ability in leveraging marketing analytics
Experience in digital commerce processes and tools
Engaging effectively with global clients and stakeholders

Travel Requirements

Up to 40%

Job Posting End Date

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