DBS Bank

Associate/Senior Associate, Digital & Omnichannel Experience, digiWealth, Consumer Banking Singapore

Singapore · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerDBS Bank
LocationSingapore
Work styleWork style not stated
Employment typeFull time
Employer posted17 Aug 2026

What we’re looking for:

The digiWealth team is building a new digital franchise for the future that drives investment & insurance (I&I) / retail-wealth customer acquisitions and retention, both through online transactions and offline leads. The goal is to build a tangible, sticky wealth relationship with 3.8 million retail-wealth customers in Singapore.

We seek a Digital & O2O Experience team member to orchestrate journeys and optimise platform experiences. Through effective product design, digiWealth will seek to acquire and
deepen relationships with retail-wealth customers throughout their I&I lifecycle, and via an omnichannel strategy.

The successful candidate must demonstrate strong understanding of innovative product design, be sharp and creative about how to better position financial solutions to retail customers, and able to balance platform optimisation against resiliency risks. The successful candidate should be a self-starter with the initiative and ability to learn, adapt and achieve results in this fast-moving initiative.

Show full description

Strong skills in communications, stakeholder management, and project management, will be immediate pluses.

The job of the successful candidate will mainly involve:

Obsession with the next leap in the digital retail wealth experience: Track and analyse developments in the digital consumer business (from ecommerce to digital media) and digital wealth experiences to uncover new ways to build effective digital retail wealth journeys. Identify and close drop-off gaps to prevent leads leakage.
Drive I&I customer acquisitions & retention: Combine strong journey build with data-driven growth marketing to acquire, retain and deepen customer relationships. To take a data-driven approach to drive and communicate digiWealth CVPs that tie I&I solutions meaningfully to customers' needs. To contribute to building engagement
loops as part of the in-app experience.
Optimising O2O strategy: Leverage on the bank’s strong phygital advantage to drive quality offline leads from the digital franchise.
Performance monitoring and optimisation: Track key performance indicators, analyse product usage data, and iterate on features to continuously improve customer
satisfaction and drive business results.
Cross-functional collaboration with product specialists, key stakeholders: Collaborate with I&I product teams to generate and refine new initiatives. Partner with Wealth Planning Managers, Platform, and Tech to ensure customer journeys are fit-for-purpose.

Minimum requirements:

3-6 years’ experience in digital product management, customer experience, growth marketing, or related fields.
Strong skills in digital journey design and product optimisation, with exposure to design thinking and user-centric development.
Ability to analyse customer behaviour and platform data to translate insights into actions that drive acquisition, retention, and engagement; comfortable with dashboards and analytics tools.
Experience supporting omnichannel or lead management journeys, including integrating digital experiences with offline advisory teams.
Excellent communication and stakeholder management skills across product, platform, and frontline teams.
Solid project management abilities with disciplined execution, attention to detail, and capability to manage multiple workstreams.
Personal and professional interest in consumer financial journeys and literacy, particularly in how customers discover and engage with wealth solutions in Singapore’s investment landscape

Location:

DBS Asia Central

Job:

Digital.

Schedule:

Regular

Employee Status:

Full time

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.