Husqvarnagroup
Brand Manager
United States · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerHusqvarnagroup
- LocationUnited States
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Last date to apply:
We are continuously accepting applications
The Brand Manager plays a key role in advancing the brand strategy and achieving marketingobjectivesfor growthacross product segments.This role works closely with product management, Martech,creativeand media to coordinate comprehensive marketing activation plans.This personworkswithbothinternalandexternalagency partnerstodevelopholistic marketing campaignsacrosspaid and owned channels.This personis a champion of the consumer and applies those insights and input from sales andanalyticstoward developing and executing effective programs.
What You Need to Know:
Develop a deepunderstandingof the consumersegments, channelpartnersandproductto drive brand, commercializationand campaign strategy
Lead strategic commercialization planning for priority product launches, translating global brand,productand businessobjectivesinto clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
Show full description
Ability tocraft a well-writtenbrief founded onchannel and userinsightswithclearobjectivesand deliverables
Develop clear product and category narratives that differentiate the brand, support premiumpositioningand help sales teams communicate value to dealers, retailers,Prosand consumers.
Lead cross-functional UX projects related toweb/app improvements,DIYinstallationor Pro sales enablement, marketingautomationand the purchase journey.
Develop internal and external communication materials (i.e.sell sheets, product launch guides, web content, sales and event materials, FAQs)
•Partner with global marketing teams to localize brand strategy, campaignassetsand product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.
Partner withmulti-agencypartnersto bring ideas to life and extend campaign across relevant channelson time and on budget
Providestradeshow supportacross product linesfor key messaging, on site presence, and content support
Leadphotographyshotlists, propguidesand scheduling
Partnerwith outside agencies andcross-functionallyon Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail),Claims & Packaging,Consumer Research andPaid & Earned MediaStrategy & Performance
Support B2B, B2C and Ecommerce business in retailer expansion initiatives,skumanagement, promotionalcalendarand content development
Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts
Work closely with product managers and lead commercialization process of pro and residential products and accessories
Work closely with PR team on influencer and affiliate programs, brandpartnershipsand relevant consumer/industry opportunities
What We Are Looking For:
Bachelor’s Degree
5+ years marketing experience(preferably in marketing for consumer products)
Detail Oriented andOrganizedfor effective project management
Strong management skills with ability tobalance priorities and timelines
Proven communication skills, both written and oral
Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, productpositioningand market insights into successful commercial launch plans.
Travel isup to15%
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.