Brand Manager, SP – Johnnie Walker (6 Month Contract)

About the Function

This role sits in the Marketing function within the Strategic Partnership business unit. The SP business unit is a rapidly growing one & presents great career and learning opportunities. There is immense growth potential for our priority brand, JW, across varied business models: managed via a hybrid structure comprising Joint Venture & Distributor partners.

About the Role

As the Brand Manager , you are responsible for shaping the brand strategy across the different markets & channels. You will help guide our JV partners and distributors to take the Johnnie Walker trademark to new heights, sharing insights, tracking execution of JW growth drivers, measuring investment efficiencies, and leveraging resources to help co-create the brand strategy with our multi-partner team. This will be a 6 months maternity cover.

Role Responsibilities

Responsible for designing the annual JW MBP & to deliver performance on the pre-defined JW KPIs for SP, aligned to the BU strategic priorities - delivering on both Recruitment & Luxury by seamlessly shifting between the two

Liaise closely with the JW GBT, adapt global toolkits to local nuances by taking in feedback from market stakeholders. Take the lead on any global project pilots as and when they materialize

Be the Brand Champion - have an in-depth understanding of 4Cs (consumer, category, competition & channel) by working closely with SP Category & Consumer Planning Lead, focused on the JW portfolio & key variants.

Deliver profitable share growth via robust assessment of share drivers & also recommend viable solutions to the Partner Commercial teams

Focus on continuously improving brand health & ensuring category leadership

Ensure 100% adherence to annual activation calendars through influential leadership, working with Partner Marketing & Commercial teams

Provide the mandate on adherence to brand guidelines wrt advertising, merchandising and POSM, driving stringent compliance with DMC guidelines

Drive synergies across markets wrt Brand Activation - JW Connections plan, Experiential activation, BTL asset design & deployment

Efficient & compliant budget management (Central) via strong M&E, spend tracking & communication with Finance

Experience required/Skills/Capabilities/ Languages

Influential leadership & Negotiation - ability to drive alignment with senior stakeholders across functions, business units (MHD, Global Brand Teams) & strengthen relationships

Time and project management skills – adept at moving multimarket teams in the desired direction (via RAPID / RASCI etc.)

Analytical skills, high attention to detail & ability to multi-task / handle complexity

An understanding of trends and ability to distil insights for the consumer personas identified

Creative bent of mind & problem-solving mindset

Commercial acumen – ability to assess needs quickly & help the team execute flawlessly

Financial acumen - understand brand financials, value chain analysis, budget management

Impeccable written and verbal communication skills

Strategic thinking combined with creative flair Demonstrated ability to work with diverse teams, lead and influence partners across an organization.

Passion for celebration, energized & strong interpersonal skills

Excellent communication skills, strong fluency in English

Diversity statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Ocean Financial Centre

Additional Locations :

Job Posting Start Date :

2026-08-17