Brand Paid Media Manager

The ideal candidate has strong instincts for audience, culture, and creative, paired with the analytical discipline to evaluate performance and make thoughtful investment decisions.

This role is based in our San Francisco or New York City office and requires an in-office presence.

What you’ll do

Develop and execute a top-of-funnel paid media strategy across television, podcasts, out-of-home, streaming, audio, video, sponsorships, and emerging channels

Own media planning, budgeting, forecasting, and allocation across brand campaigns

Identify the markets, audiences, programs, creators, and cultural moments where our brand can have the greatest impact

Manage relationships with media agencies, networks, publishers, podcast partners, and other vendors

Lead media buying and negotiations, securing effective placements, pricing, added value, and contract terms

Partner closely with brand, creative, content, communications, and product marketing teams to develop memorable campaign concepts

Translate campaign strategy into clear creative briefs, channel plans, audience recommendations, and production requirements

Ensure creative is tailored to each medium while maintaining a consistent brand narrative

Build testing plans across markets, audiences, messages, formats, frequency, and media mix

Establish measurement frameworks for brand awareness, consideration, reach, frequency, share of voice, branded search, direct traffic, and downstream demand

Use brand-lift studies, geographic testing, incrementality analysis, and other methods to evaluate campaign impact

Monitor campaigns, surface insights, and adjust investment based on performance, audience response, and business priorities

Communicate campaign plans, results, and recommendations clearly to cross-functional partners and company leadership

Stay current on shifts in media consumption, advertising technology, measurement, and emerging brand opportunities

You may be a fit if you have:

Experience planning and buying brand media across channels such as television, podcasts, out-of-home, streaming audio, or connected TV

A track record of managing meaningful media budgets and making disciplined investment decisions

Strong knowledge of media planning fundamentals, including reach, frequency, audience composition, market selection, and media mix

Experience working directly with media partners, publishers, networks, or agencies

Confidence negotiating placements, pricing, contracts, and added-value opportunities

A strong understanding of brand measurement and the challenges of evaluating top-of-funnel marketing

Experience with brand-lift studies, incrementality testing, media mix modeling, geographic experiments, or similar approaches

Excellent creative judgment and the ability to assess whether an idea will translate effectively across different channels

An analytical mindset and comfort working with campaign data, spreadsheets, dashboards, and performance models

The ability to turn complex results into clear insights and recommendations

Strong project-management skills and experience coordinating campaigns with many internal and external stakeholders

Comfort operating with a high degree of ownership in a fast-moving environment

Experience marketing B2B, technology, or developer-focused products is helpful, but not required

Curiosity about how media, culture, and audience behavior are changing—and a willingness to test unconventional opportunities

Willingness to go above and beyond—this isn’t a strict 9–5 role, and while we respect work-life balance, the right person is energized by the occasional late-night project or weekend ping if it means a big opportunity for the business.

The ability to work in person from our San Francisco or New York City office