Lesaffre

Business Development Manager - Baking Ingredients (APA Market)

Petaling Jaya, Selangor, Malaysia · On-site · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

Roles and Responsibilities

The responsibilities of Business Development Manager, Baking ingredients APA include but not limited to the following:

Core Focus: Growth, innovation, and cross-regional execution.
Marketing Integration – Partner with Marketing to turn consumer/competitor insights into tailored product concepts, value propositions, and pricing/commercialization strategies for local markets.
Pipeline Activation – Identify and warm up high-potential accounts via pre-sales (technical consults, feasibility, ROI), building a qualified handover pipeline for the sales team.
Technical Sales – Provide expert support to industrial customers and sales teams.
Cross-Team Leadership – Align marketing, R&D, and Baking Center on innovation and strategy.
Regional Collaboration – Drive projects with China and other APA teams for business expansion.
Client Engagement – Support managers and partners on innovation and cross-border opportunities, co-leading presentations and negotiations.
Performance Tracking – Monitor sales pipelines, project progress, and team performance.
Production Oversight – Ensure compliance across APA production facilities.
Group Liaison – Serve as the APA point of contact for global marketing and production teams.
Other relevant tasks to support the growth and innovation of baking ingredients.

Show full description

Degree/Master with majored in Food Science, Food Engineering or related areas.
Around 5 years of solid working experiences in business development and food ingredients in SEA.
Ability to collect information, analyze and make proposals.
Proactive and able to work under tight deadlines.
Result oriented, good coordination and teamwork.
Immediate candidates are preferable.

General Safety & Health Responsibilities:

Comply with local governmental HSE regulations, with Lesaffre fundamental principles and apply the safety Policy,
Participate in entity safety activities and always show best examples (Rules application, PPE wearing, perform safety visits, accident analysis, safety committees…),
Participate actively in the risk assessment of own’s job area
Follow the safety action plan of own perimeter,
Make safety rules in your perimeter, communicate it, make sure your team understands and applied them,
Start all meetings (from 8 persons minimum) by a safety contact,
Encourage safe acts and discourage each time you see unsafe acts,
Report unsafe conditions / acts and near misses to the managers,
Report within 12 hours all recordable accidents to the next level of management,
Report each month all recordable accidents and first aids happened in your perimeter,
Participate in the target-setting process for the safety KPIs,
Be a part of recognition & sanction program.

Safety & Health Responsibilities within Sales Force & Marketing:

Respect company rule regarding travel safety,
Apply our safety rules over and above those of our customers if there are no similar rules (safety shoes, goggles, etc.),
Apply and respect safe driving rules,
Make sure all gift or external communication supports are online with “safety spirit” (good for health, safe, environmentally friendly).

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