Coface

Business Information Lead Generation Specialist

Kuala Lumpur, Malaysia · Hybrid · Full-time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerCoface
LocationKuala Lumpur, 50470, Malaysia
Work styleHybrid
Employment typeFull-time
Employer posted17 days ago

MISSION :

In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
Development of relevant content to support use cases in order to drive targeted marketing campaigns;
Support the delivery of all the required assets, collateral and campaigns.
Oversee the creation and implementation of new initiatives based on business needs;
Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
Interpret marketing and customer data to identify new opportunities to best target business customers;
Analyze and optimize campaign results and perform quarterly post mortems.

Show full description

At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
Bachelor's degree in Marketing or Communications or a related field.
Self-improvements / development with Digital marketing experience certificates
Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
Experience on both business and agency side advantageous.
Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
Experience of managing paid media, social and events;
Good analytical skills;
Highly organized & project management skills;
Excellent communication skills;
Strong collaboration & stakeholder management skills;

Hybrid working model after the first month
Great place to work: central and modern office
Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
Health care

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.