3M
Category Development Marketer
India · On-site · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employer3M
- LocationIndia
- Work styleOn-site
- Employment typeFull time
- Employer posted
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.
Job Description:
About the Role
We are looking for an experienced and consumer-centric Category Marketer to lead the growth of our product portfolio through data-driven category strategies, consumer insights, and channel excellence.
In this role, you will be responsible for developing and executing category strategies that drive profitable growth, strengthen brand relevance, and maximize market penetration across multiple distribution channels. You will work at the intersection of marketing, sales, shopper marketing, and supply chain to deliver exceptional consumer experiences while achieving business objectives.
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Key Responsibilities
Develop and execute category marketing strategies based on consumer insights, market trends, competitive intelligence, and business priorities.
Own the end-to-end category portfolio, driving sustainable growth, market share, and profitability.
Lead category planning and portfolio optimization, including assortment, pricing, promotional strategy, and product mix to maximize revenue and gross margins.
Analyze category performance using market data, consumer research, and business analytics to identify growth opportunities and recommend strategic actions.
Drive innovation by identifying unmet consumer needs and leading successful new product launches and commercialization initiatives.
Partner closely with Sales, Shopper Marketing, Supply Chain, and Commercial teams to ensure product availability, optimal distribution, and strong in-store execution across channels.
Collaborate with Consumer Experience and external creative agencies to develop compelling product propositions, communication strategies, and marketing campaigns.
Monitor portfolio health through effective pricing, profitability, lifecycle management, and mix optimization.
Track market trends, competitor activities, and changing consumer preferences to continuously refine category strategies.
Influence cross-functional stakeholders to deliver integrated business plans and achieve category growth objectives.
Qualifications
MBA/PGDM with specialization in Marketing or equivalent qualification.
6–10 years of experience in Category Marketing, Brand Marketing, Trade Marketing, or Category Management within the FMCG, Consumer Durables, Consumer Healthcare, Personal Care, Retail, or related industries.
Strong understanding of consumer behavior, category management principles, and channel dynamics.
Experience working with consumer insights, market research, syndicated data (e.g., Nielsen, Kantar), and business analytics.
Proven track record of driving profitable category growth, portfolio optimization, and successful product launches.
Strong commercial acumen with experience in pricing, profitability management, and portfolio planning.
Excellent stakeholder management and cross-functional collaboration skills.
Strong analytical, strategic thinking, communication, and presentation skills.
Preferred Competencies
Consumer & Shopper Insights
Category Strategy & Portfolio Management
Product Innovation & Commercialization
Pricing & Profitability Management
Market & Competitive Analysis
Channel & Distribution Strategy
Cross-functional Leadership
Data-driven Decision Making
Project Management
Strategic Planning
Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.
Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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At a glance
- Work styleOn-site
- Employment typeFull time
- Employer posted
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Skills in this posting
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