Unilever

Channel & CD Excellence Manager

Laos · Work style not stated · Full time

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EmployerUnilever
LocationLaos
Work styleWork style not stated
Employment typeFull time
Employer posted7 Oct 2026

Job Title: Channel & CD Excellence Manager

Location: Vientiane, Laos
Function: Customer Development
Employment Type: Full-Time

About the Role

We are looking for a Channel & CD Excellence Manager to drive commercial execution, channel development, and retail excellence across Laos. This role will lead Perfect Store implementation, develop channel growth strategies, manage the Champa program, and ensure commercial investments deliver sustainable business growth.

Key Responsibilities

Lead Perfect Store deployment and execution standards across priority channels.
Drive retail excellence, outlet transformation, and in-store execution improvements.
Develop channel growth strategies for General Trade and Emerging Channels.
Manage route-to-market optimization and channel transformation initiatives.
Oversee Trade Terms Structure (TTS) and Brand Marketing Investment (BMI) budgets.
Lead the Champa program strategy, deployment, and performance management.
Manage agency partners, field teams, and performance scorecards.
Build capabilities and improve productivity of frontline teams.
Collaborate closely with Sales, Marketing, Finance, Supply Chain, and distributor partners.

Show full description

Qualifications

Bachelor's degree in Business, Marketing, Sales, Management, Economics, or related field.
Experience in Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence, or FMCG.
Strong understanding of General Trade, Emerging Channels, retail execution, and route-to-market models.
Experience managing field sales, retail activation programs, or agency partners.
Strong stakeholder management and cross-functional collaboration skills.
Experience in Laos or similar developing markets is an advantage.

Key Skills

Channel Strategy & Development
Commercial Excellence
Perfect Store Execution
Retail & Outlet Transformation
Route-to-Market Optimization
General Trade Management
Agency & Vendor Management
Budget & Investment Management
Performance Analytics
Capability Building & Coaching
Strategic Thinking
Stakeholder Management

Apply now and be part of driving growth and execution excellence across Laos.

ຕຳແໜ່ງ: Channel & CD Excellence Manager
ສະຖານທີ່: ນະຄອນຫຼວງວຽງຈັນ, ສປປ ລາວ
ພະແນກ: Customer Development
ປະເພດການຈ້າງງານ: ເຕັມເວລາ (Full-Time)

ກ່ຽວກັບຕຳແໜ່ງ

ພວກເຮົາກຳລັງຊອກຫາ Channel & CD Excellence Manager ເພື່ອນຳພາການດຳເນີນການທາງການຄ້າ, ການພັດທະນາຊ່ອງທາງຈຳໜ່າຍ ແລະ ຍົກລະດັບຄວາມເປັນເລີດໃນການຄ້າປີກຍ່ອຍທົ່ວປະເທດລາວ. ບົດບາດນີ້ຈະຮັບຜິດຊອບການນຳການດຳເນີນງານ Perfect Store, ພັດທະນາຍຸດທະສາດການເຕີບໂຕຂອງຊ່ອງທາງຈຳໜ່າຍ, ບໍລິຫານໂຄງການ Champa ແລະ ຮັບປະກັນວ່າການລົງທຶນທາງການຄ້າຈະສ້າງການເຕີບໂຕທາງທຸລະກິດຢ່າງຍືນຍົງ.

ໜ້າທີ່ຮັບຜິດຊອບຫຼັກ

ນຳພາການນຳໃຊ້ ແລະ ມາດຕະຖານການດຳເນີນງານ Perfect Store ໃນຊ່ອງທາງສຳຄັນ.
ຜັກດັນຄວາມເປັນເລີດທາງການຄ້າປີກຍ່ອຍ, ການປັບປຸງຮ້ານຄ້າ ແລະ ການດຳເນີນງານໃນຮ້ານໃຫ້ດີຂຶ້ນ.
ພັດທະນາຍຸດທະສາດການເຕີບໂຕສຳລັບຊ່ອງທາງ General Trade ແລະ Emerging Channels.
ບໍລິຫານການປັບປຸງການເຂົ້າເຖິງຕະຫຼາດ (Route-to-Market) ແລະ ໂຄງການປ່ຽນແປງຊ່ອງທາງຈຳໜ່າຍ.
ຄວບຄຸມງົບປະມານ Trade Terms Structure (TTS) ແລະ Brand Marketing Investment (BMI).
ນຳພາຍຸດທະສາດ, ການນຳໃຊ້ ແລະ ການບໍລິຫານຜົນງານຂອງໂຄງການ Champa.
ບໍລິຫານພັນທະມິດຕົວແທນ (Agency), ທີມງານພາກສະໜາມ ແລະ ລະບົບປະເມີນຜົນງານ.
ພັດທະນາສັກຍະພາບ ແລະ ເພີ່ມຜົນຜະລິດຂອງທີມງານໜ້າດ່ານ.
ເຮັດວຽກຮ່ວມຢ່າງໃກ້ຊິດກັບທີມ Sales, Marketing, Finance, Supply Chain ແລະ ຄູ່ຄ້າຕົວແທນຈຳໜ່າຍ.

ຄຸນສົມບັດ

ຈົບປະລິນຍາຕີສາຂາບໍລິຫານທຸລະກິດ, ການຕະຫຼາດ, ການຂາຍ, ການບໍລິຫານ, ເສດຖະສາດ ຫຼື ສາຂາທີ່ກ່ຽວຂ້ອງ.
ມີປະສົບການໃນດ້ານ Customer Development, Sales, Trade Marketing, Channel Development, Commercial Excellence ຫຼື FMCG.
ມີຄວາມເຂົ້າໃຈຢ່າງດີກ່ຽວກັບ General Trade, Emerging Channels, ການດຳເນີນງານຮ້ານຄ້າ ແລະ ໂມເດວ Route-to-Market.
ມີປະສົບການໃນການບໍລິຫານທີມຂາຍພາກສະໜາມ, ໂຄງການກະຕຸ້ນການຂາຍ ຫຼື ພັນທະມິດ Agency.
ມີທັກສະການບໍລິຫານຜູ້ມີສ່ວນໄດ້ສ່ວນເສຍ (Stakeholder Management) ແລະ ການປະສານງານຂ້າມສາຍງານໄດ້ດີ.
ການມີປະສົບການໃນລາວ ຫຼື ຕະຫຼາດກຳລັງພັດທະນາທີ່ໃກ້ຄຽງ ຈະເປັນຂໍ້ໄດ້ປຽບ.

ທັກສະສຳຄັນ

ຍຸດທະສາດ ແລະ ການພັດທະນາຊ່ອງທາງຈຳໜ່າຍ
Commercial Excellence
Perfect Store Execution
ການພັດທະນາຮ້ານຄ້າ ແລະ ຈຸດຂາຍ
Route-to-Market Optimization
ການບໍລິຫານ General Trade
ການບໍລິຫານ Agency ແລະ ຜູ້ຂາຍບໍລິການ
ການບໍລິຫານງົບປະມານ ແລະ ການລົງທຶນ
ການວິເຄາະຜົນການດຳເນີນງານ
ການພັດທະນາສັກຍະພາບ ແລະ ການຝຶກສອນ
ການຄິດເຊິ່ງຍຸດທະສາດ
ການບໍລິຫານຜູ້ມີສ່ວນໄດ້ສ່ວນເສຍ

ສະໝັກເລີຍວັນນີ້ ແລະ ຮ່ວມເປັນສ່ວນໜຶ່ງໃນການຂັບເຄື່ອນການເຕີບໂຕ ແລະ ຄວາມເປັນເລີດໃນການດຳເນີນງານທົ່ວປະເທດລາວ.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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