China Marketing & Communications Director

You will be based in Shanghai and report to the global Vice President of Marketing & Communications in Europe, while strategizing and closely collaborating with the Executive Vice President Greater China business line and the China sales leaders.

Responsibilities

• Lead the China marketing and communications team and overall planning, translating China business priorities and global marketing and communications strategies into measurable, impactful outcomes
• Grow NXP’s brand reputation in physical AI across our growth markets Automotive, Industrial and Consumer in China by co-creating a differentiated business narrative
• Act as a key strategic and communications partner to the EVP Greater China business line and sales leadership—bridging global marketing and communications strategy with the speed and pragmatism of the China market.
• Be hands-on in creating positioning, thought leadership, executive communications and stakeholder engagement in the China region.
• Accelerate the digital customer journeys through AI-enabled strategies and content, integrated campaigns, and cooperative initiatives with distributors and partners, contributing to the business pipeline and sales growth in China.
• Build and maintain a strong network with media, industry analysts, technology influencers, and other key opinion leaders to strengthen NXP’s thought leadership in China.
• Expand NXP’s influence and drive meaningful engagement with key ecosystems across developer communities, universities, technology partners, —especially with young developers and the next generation of technology stakeholders
• Inspire and influence both internal and external audiences across a wide range of settings—customer engagements, industry forums, partner and NGO events, government engagements, trade activities, and employee communications
• Develop impactful, AI-discoverable content for new products and technologies, executive engagement, and customer stories
• Coordinate local industry events, tech days, and customer training
• Set clear goals, and measure and report results in a way that is meaningful to each stakeholder group

Qualifications

• Senior manager or director with extensive experience in AI-enhanced marketing and communications, digital marketing, public relations, branding, executive communications, or a closely related discipline.
• Proven ability to translate business priorities and market opportunities into integrated digital marketing and communications strategies or thought leadership programs in China, with measurable business outcomes.
• Excellent storytelling skills combined with experience in reputation management, executive positioning, crisis communications within complex global organizations.
• A strong networker—internally across business leaders, product marketing, sales, and regional communications teams in a matrixed environment, and externally with journalists, analysts, technology influencers, developer communities, distributors, and agencies in China—with the credibility to act as a trusted spokesperson for both internal and external audiences.
• Demonstrated experience using market insights, media performance, audience engagement metrics, and stakeholder feedback to shape communications priorities, optimize programs, and strengthen business impact.
• Strong strategic thinking with the ability to drive decisions across functions, regions, and senior leadership levels.
• Strong understanding of the China media, technology, and business landscape, with experience navigating regional market dynamics and stakeholder environments.
• Excellent communication skills in English, with the ability to adapt messaging for diverse internal and external audiences.
• A self-starter with strong curiosity, learning agility, and entrepreneurial drive—highly organized, comfortable leading through ambiguity, and able to adapt continuously and manage multiple priorities in a fast-paced environment.

Experience

• Master’s degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
• 10+ years of experience in corporate communications, branding, digital marketing, or related leadership roles.
• Experience in the B2B tech industry.

More information about NXP in Greater China...

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