Avisbudget
Conversion Rate Optimization Specialist
United States · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerAvisbudget
- LocationUnited States
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Driven to be the Best
People. Performance. Purpose.
At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.
Avis Budget Group is seeking a Conversion Rate Optimization (CRO) Specialist to drive continuous improvement in our digital customer journey across web and mobile. Reporting to the Director of Conversion & Experimentation, this role will focus on identifying, testing, and scaling improvements that increase conversion, revenue, and customer satisfaction.
You will work closely with product managers, designers, analysts, and engineers within cross-functional pods—bringing a test-and-learn mindset to everything we do.
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What You'll Do:
Experimentation & Testing
Design, execute, and analyze A/B and multivariate tests across web and mobile
Translate hypotheses into structured experiments with clear success metrics
Ensure experiments are implemented accurately and analyzed with rigor
Conversion Optimization
Identify opportunities to improve conversion across key funnel stages (e.g., search, pricing, checkout, post-booking)
Analyze user behavior to uncover friction points and drop-offs
Partner with product and design teams to develop solutions that improve performance
Data & Insights
Use quantitative data (analytics, funnel metrics) and qualitative insights (user research, session replays, surveys) to inform hypotheses
Monitor and report on key conversion metrics (e.g., conversion rate, abandonment, revenue per visitor)
Translate results into clear, actionable recommendations
Cross-Functional Collaboration
Work closely with:
Product Managers to align experiments with roadmap priorities
Analytics teams to define metrics and validate results
Design & Research to develop and test user-centric solutions
Engineering to implement and scale experiments
Contribute to a collaborative, insight-driven product development process
Experimentation Best Practices
Follow and contribute to experimentation frameworks, standards, and governance
Ensure proper test design, statistical validity, and documentation of results
Maintain a repository of learnings to inform future optimization efforts
Continuous Improvement
Stay up to date with CRO trends, tools, and best practices
Proactively bring new ideas and approaches to improve experimentation impact
Support building a strong test-and-learn culture across the organization
Perks You’ll Get:
Access to Medical, Dental, Vision, Life and Disability insurance
Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
401(k) Retirement Plan with company matched contributions
Full training to learn the business and enhance professional skills
Employee discounts, including discounted prices on the purchase of Avis/Budget cars
Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more
What We're Looking For:
Experience in a CRO, experimentation, digital analytics, or product role within an e-commerce or digital business
Hands-on experience running A/B tests and analyzing results
Strong analytical skills with the ability to interpret data and generate insights
Understanding of digital customer journeys and conversion funnels
Familiarity with experimentation and analytics tools (e.g., Optimizely, Adobe Target, GA4, Amplitude, etc.)
Highly detail-oriented with a structured, hypothesis-driven approach
Strong collaboration and communication skills
Preferred (Nice to Have)
Experience working closely with product management teams in a product-led organization
Familiarity with web and mobile development processes
Experience in global or multi-market environments
Certifications such as PMP, Scrum Master, or similar
The annual starting salary for this position is between $115,000 – 125,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.
Who We Are:
Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions.
Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.
We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.
Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.
This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.
Parsippany
New Jersey
United States of America
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
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