Creative Manager / Creative Director

Creative Strategy & Brand Management

- Develop and execute the overall creative strategy to strengthen the company's corporate brand and image.
- Plan and manage monthly content calendars for corporate communications and social media.
- Ensure brand consistency across all visual and digital content.
- Generate creative concepts and storytelling ideas that showcase the company's business, people, culture, and achievements.

Content Creation & Production

- Plan, coordinate, and execute photo and video shoots for corporate events, interviews, office activities, employee highlights, and business updates.
- Capture high-quality photos and videos using professional cameras or mobile devices.
- Direct on-site shoots, including lighting, framing, and scene composition.
- Produce engaging short-form and long-form video content for various platforms.
- Edit videos by adding captions, transitions, music, graphics, and animations where appropriate.
- Edit and enhance photographs for corporate use.

Social Media Management

- Prepare and publish creative content across the company's social media platforms.
- Monitor content performance and recommend improvements to increase engagement.
- Stay updated with the latest content trends, video formats, and social media best practices.

Creative Project Management

- Plan production schedules and ensure timely delivery of creative projects.
- Coordinate with internal departments and management to gather content requirements.
- Manage creative assets, ensuring proper organisation and version control.
- Source suitable locations, props, and equipment when required for productions.

Continuous Improvement

- Keep up to date with creative trends, photography techniques, videography styles, and content creation tools.
- Recommend new creative ideas and production techniques to improve the company's brand presence.
- Continuously improve creative workflows and production efficiency.

Requirements & Qualifications

- Diploma or Bachelor's Degree in Mass Communication, Multimedia, Film Production, Creative Media, Graphic Design, Communications, or a related field.
- Minimum 3–5 years of experience in creative content production, videography, photography, or multimedia design.
- Proven experience managing end-to-end content creation projects.
- Strong portfolio showcasing photography, videography, video editing, and creative work.
- Experience managing corporate or brand social media content is an advantage.
- Able to work independently while managing multiple projects and deadlines.
- Excellent communication and organisational skills.

Preferred Skills

Creative Production

- Strong photography and videography skills.
- Experience planning and directing corporate photo and video shoots.
- Ability to create engaging visual stories for different audiences.
- Strong sense of composition, lighting, and visual aesthetics.

Video & Design Software

- Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent.
- Basic to intermediate knowledge of Adobe Photoshop for image editing and simple graphic creation.
- Familiarity with Adobe Illustrator, Canva, or Lightroom is an advantage.

Social Media

- Experience publishing content on LinkedIn, Facebook, Instagram, YouTube, TikTok, or other social media platforms.
- Understanding of social media content formats and audience engagement.
- Ability to adapt content for different platforms.

Personal Attributes

- Creative, proactive, and highly organised.
- Strong attention to detail and commitment to producing high-quality work.
- Excellent storytelling and visual communication skills.
- Positive attitude with the ability to work collaboratively across departments.
- Comfortable working in a fast-paced environment and covering corporate events when required.

Suggested KPIs for Creative Manager / Creative Director

Content Planning

- Monthly content calendar planned and approved before the start of each month (Target: 100%, Weightage: 10%).

Content Production

- Deliver planned videos, photos, and creative assets according to the approved content calendar (Target: ≥95% completed on schedule, Weightage: 20%).

Video Production

- Produce high-quality corporate videos (events, interviews, campaigns, announcements, etc.) (Target: 4–8 videos per month, Weightage: 15%).

Photography Coverage

- Complete photography coverage for corporate events, employee activities, and campaigns (Target: 100% of assigned events, Weightage: 10%).

Creative Quality

- Number of major revisions due to creative errors or poor quality (Target: ≤2 major revisions per project, Weightage: 10%).

Project Delivery

- Creative projects completed within agreed timeline (Target: ≥95% on-time delivery, Weightage: 10%).

Social Media Publishing

- Scheduled posts published according to content calendar (Target: ≥95% published on time, Weightage: 10%).

Brand Consistency

- Compliance with corporate branding guidelines across all creative materials (Target: 100% compliance, Weightage: 5%).

Stakeholder Satisfaction

- Internal feedback from management and departments (Target: ≥4.5/5 average rating, Weightage: 5%).

Innovation & Improvement

- Introduce new creative ideas, video formats, or production improvements (Target: Minimum 1 new initiative per quarter, Weightage: 5%).

Suggested Monthly Targets

Content Planning

- Prepare one monthly content calendar.
- Plan campaigns around company announcements, CSR, recruitment, events, awards, and milestones.

Video

- 4–8 professionally edited videos per month.
- Mix of: corporate videos, CEO/Management interviews, employee spotlight, event highlights, recruitment videos, brand storytelling.

Photography

- Cover all assigned events.
- Deliver edited photos within 2–3 working days.

Social Media

- Publish 12–20 posts monthly (depending on available content).
- Maintain a consistent posting schedule.

Turnaround Time

- Standard social media artwork: within 2 working days.
- Short-form video: within 3–5 working days.
- Event highlight video: within 5 working days after the event.

Stakeholder Satisfaction

- Conduct a quarterly survey among internal stakeholders (CEO, HR, Business Units, Management) and maintain an average score of 4.5/5 based on:
- Creativity
- Responsiveness
- Quality
- Timeliness
- Professionalism