Creative Strategist, Mexico

This role sits at the intersection of Creative, Growth, and Data - combining cultural insight, analytical depth, and creative instinct to continuously improve our performance marketing output. You won’t be running bids day-to-day - you’ll be driving the creative strategy that makes those campaigns win.

If you love decoding what makes a hook scroll-stopping, turning insights into structured testing, and raising the creative bar sprint after sprint, this role is for you.

At the moment, this role is focused on:

• Leading the full creative cycle - research, briefing, production, and performance review — running weekly sprint cycles that balance quick-win iterations with bigger creative swings, and feeding learnings back to the broader team after every sprint
• Digging into performance dashboards to spot winning patterns, diagnose underperformance, and translate insights into clear, actionable creative direction that drives the next round of concepts
• Directing and collaborating with video editors, designers, writers, and local creators to produce high-quality work across Meta, TikTok, YouTube, and emerging channels - briefing and reviewing content to keep it on-brand, culturally relevant, and platform-optimised
• Bringing deep cultural fluency to every brief - identifying Mexican audience behaviours, regional trends, and platform dynamics that shape compelling, locally resonant storytelling
• Working closely with media buyers, data science, and the LatAm Growth Marketing Lead to make sure creative insights translate into measurable business outcomes
• Driving CRO initiatives that improve acquisition journeys and lift conversion efficiency across key touchpoints
• Using AI tools to accelerate ideation, research, asset generation, and analysis - and staying across emerging formats and creative tech that give the team an edge

You’re probably a match if:

• You have solid experience in growth or performance marketing with a strong focus on creative strategy - and you've worked hands-on across Meta, TikTok, and YouTube
• You can lead structured creative testing and sprint frameworks, analyse what's working, and turn those learnings into clear briefs for the next cycle
• You have strong creative instinct - you know what makes a hook scroll-stopping, a format compelling, and a concept scalable across channels
• You're fluent in Spanish and English, with a sharp eye for tone, nuance, and cultural resonance for Mexican audiences
• You have experience briefing, directing, and iterating with creative talent — video editors, designers, writers, and creators - coaching them to produce performance-driven work
• You're confident using dashboards and analytics tools to inform decisions and optimise creative at scale
• You use AI tools to accelerate your workflow and improve output quality

Meet the team

We're Canva's LatAm Marketing group, and our mission is to make Canva the most loved brand in the region. We build culturally resonant, high-impact marketing across Latin America - combining bold creative storytelling with sharp performance thinking to drive visibility and growth, market by market. Mexico is a key focus for us right now, and this role sits right at the heart of that ambition.

How we hire

We make decisions to engage contractors based on your experience, skills and passion.

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above - we still want to hear from you!

Please note that all interviews are conducted virtually.