Fuku
CRM Operations Executive / Senior Executive
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia · Work style not stated · Full-time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerFuku
- LocationKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
- Work styleWork style not stated
- Employment typeFull-time
- Employer posted
About the Role
We are seeking a proactive and analytically strong CRM Operations Executive / Senior Executive to join our Global Marketing team. In this role, you will be responsible for running and optimising CRM campaigns across multiple channels, transforming business requirements into well-targeted, timely, and effective customer communications. You will collaborate closely with regional and cross-functional teams, leveraging your attention to detail and expertise in AI tools to enhance the speed, accuracy, and efficiency of our campaign execution.
Key Responsibilities
- Manage end-to-end CRM campaigns across channels such as Push Notifications, Email, WhatsApp, and others, overseeing the process from brief to launch and post-campaign monitoring to ensure timely and targeted delivery.
- Build targeted audience segments and conduct rigorous quality assurance (QA) for each campaign to minimise execution errors and protect the customer experience.
- Identify operational gaps and apply AI tools to reduce manual work, minimise errors, and improve overall campaign efficiency.
- Collaborate with Marketing, Sales, Product, Operations, Compliance, Risk, and regional teams to clarify requirements, manage timelines and priorities, and keep stakeholders informed of progress.
- Ensure all campaigns comply with internal policies, regulatory requirements, and market-specific guidelines.
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Qualifications & Requirements
- 2–3 years of experience in CRM, lifecycle marketing, digital marketing, or marketing operations, with hands-on experience managing campaigns from brief to execution and post-campaign analysis.
- Experience with at least one CRM or marketing automation platform (e.g., Braze, Adobe, Salesforce Marketing Cloud), and comfort working with campaign data and performance metrics.
- Fluent in English and Mandarin, both written and spoken, to effectively collaborate with regional teams and Chinese-speaking stakeholders and markets.
- Demonstrated proactive, structured, and detail-oriented approach, with strong stakeholder communication skills and the ability to manage competing priorities in a fast-paced environment.
- Bonus: Strong proficiency with AI tools applied to CRM execution and analysis, and experience with A/B testing and campaign experimentation.
What We Offer
- Opportunity for job rotation to grow beyond CRM Operations into broader roles within the Global Marketing and CRM teams, such as the Lifecycle Strategy team.
- Exposure to a global team, with opportunities to contribute to projects across international markets.
- A fast-paced, collaborative environment where your work has a visible impact on the brand’s global presence.
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At a glance
- Employment typeFull-time
- SenioritySenior
- Employer posted
- Added to ROLIVA
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