Avisbudget
Customer Insight & Research Manager
United Kingdom · Work style not stated · Full time
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerAvisbudget
- LocationUnited Kingdom
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Customer Insight & Research Manager
Location: Bracknell, UK | Hybrid, minimum 3 days per week
Travel: Approximately once a month across Europe
Languages: Spanish, French, Italian or German advantageous
Make customer insight drive better decisions
Avis Budget Group is looking for an experienced, commercially minded Customer Insight & Research Manager to deepen our understanding of customers, markets and competitors and turn insight into action.
Reporting to the Propositions & Campaigns Director, you’ll be the voice of the customer across our International/EMEA business, influencing proposition, brand, acquisition, campaigns and customer experience.
What you’ll do
- Own the EMEA customer insight and research roadmap, aligned to growth and commercial priorities.
- Lead qualitative and quantitative research, from defining the question through to actionable recommendations.
- Develop customer segmentation and audience understanding, identifying needs, motivations, behaviours and growth opportunities.
- Combine research, CRM, transactional, digital and market data to understand what is happening, why, and what we should do next.
- Lead insight for brand health, propositions, products, pricing, campaigns and acquisition.
- Build competitor and market intelligence to identify emerging trends and opportunities.
- Turn complex evidence into clear, compelling stories and recommendations for senior stakeholders.
- Partner with Marketing, Proposition, Digital, CRM, Analytics and regional teams, while managing research agencies and partners.
Show full description
What you’ll bring
- Strong experience in customer insight, consumer research or market research, ideally in a multi-market consumer business.
- Proven experience across qualitative and quantitative research.
- Expertise in areas such as segmentation, concept/proposition testing, brand tracking and customer journey research.
- Experience combining research with behavioural, transactional and digital data.
- Strong analytical, commercial, storytelling and stakeholder management skills.
- Experience managing research agencies and suppliers.
- Familiarity with Qualtrics, Tableau, Power BI, Adobe Analytics or equivalent is advantageous.
- Additional European languages are a plus.
About you
You’re naturally curious about why customers behave and choose as they do. You can turn complex evidence into simple, commercially meaningful insight, challenge assumptions and influence senior stakeholders.
Most importantly, you understand that great insight isn’t just interesting — it changes what a business does.
What success looks like
Your work will help us build a trusted understanding of our customers, embed insight into proposition, brand and acquisition decisions, improve decision-making and demonstrate measurable impact on commercial performance and customer outcomes.
Bracknell
Bracknell Forest
United Kingdom
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.