Essity

Customer Marketing Activation Manager

Mexico · Hybrid · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerEssity
LocationMexico
Work styleHybrid
Employment typeFull time
Employer posted28 Sep 2026

Customer Marketing Activation Manager

About the Role

At Essity, we are looking for aCustomer Marketing Activation Managerto join theTork Customer Marketing team, leading the execution of commercial and marketing strategies aimed at driving business growth through our distribution channels.

Tork, an Essity brand, is the global leader in professional hygiene solutions. Serving customers across industries such as healthcare, foodservice, manufacturing, offices, and commercial facilities, Tork provides products, services, and digital solutions designed to improve hygiene standards, operational efficiency, and sustainability. Through innovation and customer-centric solutions, Tork helps businesses create better experiences while driving growth and performance.

Customer Marketing at Tork plays a critical role in accelerating growth by connecting strategy with sales. The team works across functions to transform business priorities into effective market execution, ensuring commercial excellence through distributor engagement, brand activation, portfolio implementation, training, and demand generation initiatives.

Show full description

The main focus of the position is to lead brand activations, distributor programs, sales training initiatives, events, product launches, and portfolio execution projects, ensuring successful implementation aligned with the company’s commercial objectives.

You can find more information about our products, brands, and culture atwww.essity.com.

What You Will Do

Lead the implementation of Customer Marketing initiatives for the Tork brand, ensuring effective execution of commercial strategies.
Ensure all initiatives are aligned with business growth and commercial objectives.
Develop and implement growth programs for distributors and their sales teams.
Support portfolio execution strategies, including product launches, product enhancement, and portfolio rationalization.
Coordinate sales training programs, product launches, sales tools, and supporting materials for internal and external teams.
Ensure flawless implementation of product launches, commercial programs, and brand activations, driving adoption among customers, distributors, and sales teams.
Plan and execute events, trade shows, exhibitions, brand activations, and demand-generation activities.
Manage marketing and activation projects from planning through execution, ensuring timelines, budgets, and quality standards are met.
Coordinate and manage vendors and agencies for the development and implementation of commercial and marketing initiatives.
Manage and monitor budgets associated with projects, events, and activations.
Collaborate cross-functionally with Sales, Regional Marketing, Product Management, Finance, Supply Chain, Manufacturing, external agencies, and distributors.
Build strong and collaborative relationships with distributors and key internal and external stakeholders.
Track performance metrics and evaluate the commercial impact of implemented initiatives.
Analyze commercial and marketing KPIs, generating insights and recommendations to drive growth.
Prepare executive presentations, reports, and recommendations for different levels of the organization.

Who You Are

Bachelor’s degree in Marketing, Business Administration, Commercial Engineering, or a related field.
At least 5 years of experience in Customer Marketing, Trade Marketing, Channel Marketing, Commercial Marketing, or Marketing Activation.
Proven experience managing programs and initiatives for distribution channels and sales teams.
Experience leading multiple projects simultaneously and working with a diverse range of stakeholders.
Experience coordinating external agencies, vendors, and business partners.
Experience managing budgets and monitoring project financial performance.
Strong understanding of B2B commercial processes and distribution channels.
Ability to develop sales materials, training programs, and sales enablement tools.
Strong analytical skills with the ability to interpret commercial and marketing metrics and generate growth-oriented insights and recommendations.
Advanced proficiency in Microsoft Office, especially PowerPoint and Excel.
Intermediate to advanced English proficiency.

Preferred Qualifications

Experience working in multinational companies.
Experience in B2B categories, institutional hygiene, professional consumption products, or related industries.
Experience working directly with distributors and external sales forces.
Knowledge of portfolio execution and product lifecycle management.
Experience leading commercial activations, events, trade shows, and training programs.
Understanding of distributor business models, commercial margins, and distribution channel dynamics.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us.

Application End Date:

11 Oct 2026

Job Requisition ID:

Essity263675

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.