Ingram Micro

Deputy Manager - Marketing

India · Work style not stated · Full time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

  • EmployerIngram Micro
  • LocationIndia
  • Work styleWork style not stated
  • Employment typeFull time
  • Employer posted

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description:

Key Responsibilities
Vendor Marketing Strategy & Planning

  • Engage with assigned vendors to understand their business priorities, growth targets, and GTM strategies
  • Develop quarterly marketing plans aligned to vendor business objectives and revenue goals
  • Identify high-impact marketing initiatives that drive partner engagement, pipeline development, and brand visibility
  • Act as the primary marketing advisor to vendors within the Ingram Micro ecosystem

Long Tail Vendor Activation

  • Identify potential vendors within the long-tail vendor segment and develop strategic marketing plans to activate them
  • Create Digital First, On-boarding strategy for Vendor with Xvantage and GTM Hub tools
  • Create structured marketing programs that help smaller vendors scale their reach through the channel ecosystem
  • Introduce vendors to Ingram-led marketing initiatives and demand generation programs
Show full description

MDF Strategy & Management

• Work with vendors to secure and allocate MDF for ROI-driven marketing activities
• Standardize the MDF planning and governance process, especially for vendors who lack internal marketing resources
• Oversee the complete MDF lifecycle including proposal development, budget allocation, activity execution, proof-of-execution (POE), and claim submission
• Ensure compliance with vendor MDF policies and internal governance processes

Ingram-Led Marketing & Digital Campaigns

  • Pitch and promote Ingram Micro-led marketing initiatives including digital campaigns, partner programs, and industry engagement platforms
  • Enable vendors to leverage Ingram’s digital demand generation programs and integrated campaign frameworks
  • Work with digital and campaign teams to ensure vendors benefit from scalable digital marketing execution

Platform Marketing Enablement

  • Enable vendors to leverage Ingram Micro’s Xvantage platform and digital marketing capabilities
  • Support vendors in activating platform-based marketing initiatives that drive partner engagement and adoption
  • Work closely with Platform Marketing and Digital teams to ensure effective execution of vendor campaigns

Reporting & Performance Insights

• Deliver regular performance reporting including vendor growth metrics, campaign impact, and marketing ROI insights
• Provide monthly and quarterly updates to vendor stakeholders and internal leadership teams
• Identify opportunities to improve marketing effectiveness and scale successful programs

About Candidate

  • 5–10 years of experience in Channel Marketing, Vendor Marketing, Business Development, or Partner Marketing
  • Digital-First attitude, more driven to drive high impact Always ON Digital Campaigns, with sound knowledge of Digital Marketing, Marketing Automation, Digital Tools
  • Experience within IT distribution, technology vendors, telecom, or enterprise technology ecosystem preferred. Candidates with agency background may also appy
  • Strong understanding of MDF programs, vendor marketing governance, and claim processes
  • Proven ability to develop and execute partner marketing programs that drive measurable business impact
  • Strong consultative selling and stakeholder management skills, with the ability to influence vendor marketing investments
  • Experience working with cross-functional teams including sales, marketing, and vendor stakeholders
  • Strong analytical and reporting capabilities to track marketing effectiveness and vendor performance
  • Bachelor’s degree in Marketing, Business Administration, or related field

What Success Looks Like

  • Increased vendor marketing investments and MDF utilisation through Ingram Micro
  • Activation and growth of long-tail vendors through structured marketing programs
  • Strong vendor satisfaction and engagement with Ingram-led marketing initiatives
  • Measurable business growth driven through channel marketing programs

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At a glance

  • Employment typeFull time
  • Employer posted
  • Added to ROLIVA
  • Last checked

Skills in this posting

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Stakeholder management

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