Design Director - Consumer CPG

What you’ll do

The Design Director leads creative direction and design strategy across key client projects. Combining deep brand expertise with a strong understanding of client businesses and audiences, they develop compelling, integrated design solutions that meet client needs, strengthen brands and support business growth.

Key Responsibilities

• Set and lead design direction across multiple projects, from concept through production.
• Develop innovative ideas across digital, print and experiential channels, grounded in audience insight and the client brief.
• Partner with clients, production teams, Client Services and other discipline leads to deliver high-quality work on time and to agreed financial targets.
• Act as creative lead on client projects and pitches when required, and build strong client relationships.
• Champion design excellence by sharing a clear point of view, critiquing work and helping teams elevate their creative output.
• Hire, onboard, mentor and inspire talent, fostering a positive, empowering culture where people are supported and challenged.
• Identify opportunities to strengthen the team, improve its capabilities and support future growth.
• Collaborate across teams to maintain design consistency and solve complex strategic and creative challenges.

What you’ll need

• Significant design experience in a brand-focused creative agency or similar environment.
• A strong strategic and creative point of view, with the ability to turn bold ideas into distinctive, high-quality design.
• Excellent conceptual skills and a track record of developing innovative brand-led work.
• A sophisticated understanding of visual identity and how to bring brand elements—such as messaging, colour, imagery and typography—to life across deliverables.
• Confidence presenting design strategies and telling compelling stories to clients, stakeholders and teams.
• Strong communication and relationship-building skills, with the business acumen to manage stakeholders, grow client relationships and identify commercial opportunities.
• Financial awareness, including the ability to set and work towards financial goals for projects and teams.
• Proven ability to lead, motivate and encourage project teams with an optimistic, growth-oriented approach.
• A strong awareness of design and creative trends, as well as the cultural, industry and global shifts influencing how people engage with brands.
• A passion for design, branding and creative excellence.
• Proficiency with creative tools such as Adobe Creative Suite, Figma, Miro and AI tools, alongside traditional techniques like hand sketching.
• Experience in digital design and motion graphics, including leading the creation of impactful visual content across platforms.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

We build brands. We build futures. Landor, a WPP company, is an equal opportunity employer. We consider all applicants without discrimination or regard to particular characteristics, committed to a culture of respect where everyone belongs and can progress in their careers.

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