PUMA

Director Brand Planning & Operations Europe

Germany · Work style not stated · Full time

Apply on the employer’s site ↗See how well you match this job

You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.

About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerPUMA
LocationGermany
Work styleWork style not stated
Employment typeFull time
Employer posted29 Sep 2026

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

As Director Brand-Planning & -Operations Europe, you will lead the planning, operational excellence, and business governance agenda across Marketing and Merchandising for Europe.

You will translate global strategies into actionable regional plans, ensuring alignment across Marketing, Merchandising, Sales, Retail, eCommerce, Clusters, Finance, SCM, and D&T. By driving integrated planning processes, operational efficiency, and data-driven decision-making, you will enable strong execution of commercial and brand priorities across the region.

Show full description

You will also lead a team of planning and operations professionals and play a key role in optimizing processes, resource allocation, and cross-functional collaboration to support sustainable business growth.

Lead the annual and seasonal planning processes across Marketing and Merchandising in Europe.
Be the central go to person for driving the Go-to-Market process in Europe across Merchandising, Marketing and Key Account/Sales.
Ensure readiness and alignment across key Go-To-Market milestones, seasonal launches, and commercial initiatives.
Drive cross-functional alignment across Marketing and Merchandising as well as within Marketing and Merchandising. Orchestrate x-functional alignment within Europe Brand and outside Europe Brand (Sales, Retail, eCommerce, Finance, SCM, and D&T.)
Translate global strategies, priorities, and business objectives into regional execution plans and operational frameworks.
Be the go to person for e-com in the buying and ranging process, Orchestrate Merch teams across BU’s to deliver a horizontal range to eCommerce.
Provide and co-develop range guidance, range-framework and targets based on global strategies.
Be the go to person for Cluster Marketing leads on process and budget questions.
Own the One Europe Brand Calendar and use as a bases for Budget-process and budget decisions.
Drive and won One Europe Marketing Budget in close collaboration with Senior Director and Finance.
Establish and continuously improve planning processes, governance models, tools, and ways of working.
Oversee Merchandising and Marketing Data needs.
Manage regional planning and operations budgets, performance reporting, and business controlling activities.
Drive data governance, system integrity, and operational excellence across planning platforms and business tools.
Develop KPI frameworks and performance dashboards to generate actionable business insights and support decision-making.
Lead strategic projects and continuous improvement initiatives to enhance efficiency, transparency, and organizational effectiveness.
Build, develop, and inspire a high-performing Planning & Operations team across Europe

YOUR TALENT

Extensive experience (10+ years) in Planning, Operations, Merchandising, Marketing Operations, Commercial Planning, or related business functions. Sales and/or consulting experience welcome.
Proven track record in managing complex cross-functional planning and operational processes within an international matrix organization.
Strong commercial understanding combined with analytical and strategic thinking capabilities.
Experience leading teams and developing high-performing talent.
Strong stakeholder management and influencing skills across different functions and organizational levels.
Advanced knowledge of planning systems, reporting tools, ERP environments, and business analytics.
Excellent communication and presentation skills.
Professional proficiency in English; additional European languages are a plus
Ability to present and work across different levels of the organization, including board level.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.

See how well you match this job Apply on the employer’s site ↗

Check your resume against this job Free, no sign-up. Nothing you paste is stored.

Staying safe while you apply

Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.

Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.

Preparing for this role with ROLIVA

Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
Prepare honestly.
Build interview stories and application drafts from your own evidence.
Keep track.
Save the role and record your own application status and follow-ups.

Create a free workspace or log in.