Director Marketing Training

Lead the development of category communication strategies and franchise product storytelling across multiple seasons, ensuring alignment with brand and business objectives while reinforcing PUMA's position in the Training market

Partner closely with Product Line Management, Design, Merchandising, Sports Marketing, Consumer Marketing, and regional teams to create integrated and consumer-centric marketing plans

Manage and develop the Training Marketing team, fostering a high-performance culture through coaching, performance management, talent development, and recruitment

Build and maintain strong relationships with athletes, ambassadors, training experts, agency partners, and key stakeholders to maximize category visibility, credibility, and business impact

Monitor and communicate competitive landscape developments, market trends, fitness and training consumer behaviors, and emerging opportunities to Central Marketing and regional teams, providing actionable recommendations

Track and evaluate key marketing KPIs, collaborate closely with Consumer and Commercial Marketing teams, and lead the creation of seasonal Sell-In tools and category presentations to support commercial success and market expansion.

YOUR TALENT

8+ years of experience in Brand Marketing, Product Marketing, Category Marketing, or a related field, preferably within the sporting goods, fitness, training, lifestyle, or consumer goods industry

University degree in Marketing, Business Administration, Communications, Sports Management, or a related discipline

Extensive experience in developing and executing global marketing strategies, preferably within performance, fitness, training, or sports-related categories

Strong leadership skills with proven experience managing, developing, and inspiring high-performing teams in a global matrix organization

Deep understanding of training and fitness consumers, brand building, integrated marketing communications, athlete and product storytelling, and category growth strategies

Strong analytical capabilities with experience defining, tracking, and optimizing marketing KPIs and business performance metrics

Excellent stakeholder management, communication, and presentation skills, with the ability to influence senior leaders and cross-functional teams globally

Strategic, proactive, and highly organized, with the ability to manage multiple priorities and drive results in a fast-paced environment

Team-oriented, resilient, and confident under pressure, with a collaborative and solution-driven mindset

Fluent in English; additional language skills are considered a plus

Passion for sports, fitness, and training, with a strong understanding of current consumer and industry trends

Willingness to travel internationally.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.