dentsu
Director - Media Effectiveness
India · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationIndia
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives.
Job Description:
Key Responsibilities:
1. Execute Strategic Roadmap:
- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.
2. Harmonize Online and Offline Channel Performance:
- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
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- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
- Derive actionable insights to inform strategic decision-making.
3. Client Data Acquisition:
- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
4. Collaborate with the Media Team:
- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
5. Drive Evolution of Measurement Practices:
- Propel the evolution and acceleration of measurement practices.
- Introduce innovative test designs to ensure continual learning and adaptation to industry shifts.
6. Refine and Enhance Analytics Models:
- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape.
7. Develop Replicable Models and Tools:
- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.
8. Ad Hoc Analysis and Decision Support:
- Address requests for ad hoc analysis to guide business decisions.
- Inform marketing budget allocation through comprehensive analysis and insights.
Required : 9+ years of relevant experience.
Skills Required:
Marketing Analytics | Consumer Insights | Measurement & Attribution | Marketing Mix Modeling (MMM) | Media Effectiveness | Social Analytics and Listening | Revenue Growth Management (RGM) | Trade Spend Optimization | Pricing Strategy | Shopper Analytics | Digital Measurement | Cross-functional Stakeholder Management | Executive Communication | Strategic Consulting | Go-to-Market Strategy | Econometric Modeling | Promotional Effectiveness | Data Storytelling | Dashboard Building | Team management
Location:
Bangalore
Brand:
Dentsu X
Time Type:
Full time
Contract Type:
Permanent
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.