Nielsen
Director of Product Marketing
Remote City, United States · Remote (restrictions not stated) · Full-time
Apply on the employer’s site ↗See how well you match this job
You apply directly with the employer. ROLIVA does not submit applications from this page and is not the employer.
About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- EmployerNielsen
- LocationRemote City, United States
- Work styleRemote (restrictions not stated)
- Employment typeFull-time
- Employer posted
Gracenote, a Nielsen company, helps media and entertainment companies around the world connect audiences with the content they love. Gracenote’s entertainment metadata and IDs power the entertainment ecosystem, from creation to distribution through discovery and monetization.
We are seeking a Director of Product Marketing to lead global go-to-market strategy, positioning and commercialization across Gracenote’s portfolio of data, IDs and AI-powered content solutions for media, entertainment and advertising customers.
This senior leader will own the product marketing strategy end-to-end—from market insight and positioning through launch, adoption, and expansion—partnering closely with Product, Sales, Customer Success and other Marketing functions to drive revenue growth and product adoption.
Key responsibilities
- Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems.
- Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points.
- Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business.
- Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
- Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles.
- Provide hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight‑driven positioning, launch leadership, stakeholder management and influence.
- Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy.
- Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate.
- Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve.
- Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team.
Show full description
- 8–10+ years in B2B product marketing, with at least 3–5 years in a leadership role building or reshaping a PMM function or team.
- Demonstrated success coaching and developing PMMs, including setting clear expectations, creating growth plans, and elevating a team’s strategic impact.
- Experience defining PMM charters, processes and frameworks in organizations where the function is maturing or being repositioned.
- Strong background in data, SaaS, ad tech, media, streaming or related domains; familiarity with entertainment data, CTV/streaming, or contextual advertising is a plus.
- Proven ability to influence senior stakeholders and drive alignment across Product, Marketing, Sales and Customer Success.
- Excellent communication skills with a track record of developing clear, compelling narratives and enablement for commercial teams.
- Comfortable operating in a matrixed, global environment and balancing strategic leadership with rolling up the sleeves for hands‑on execution.
#LI-LS1
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
Check your resume against this job Free, no sign-up. Nothing you paste is stored.
Staying safe while you apply
- Never pay to apply, interview or accept an offer. ROLIVA never asks you for payment to apply to a job.
- Apply only through the official “Apply on the employer’s site” button, on the employer’s own site, and check that a recruiter’s email uses that employer’s own domain rather than a free email address.
- Be cautious of an offer made with no real interview, or pressure to decide quickly or share financial details early.
Does something look wrong with this listing? Use “Report broken link” in the role details, or read ROLIVA’s full job-safety guidance ↗.
Preparing for this role with ROLIVA
- Check the fit.
Compare the requirements with the experience you have confirmed, including gaps.
- Prepare honestly.
Build interview stories and application drafts from your own evidence.
- Keep track.
Save the role and record your own application status and follow-ups.
Product marketing manager jobs in United States
ROLIVA currently lists 281 open roles like this in United States.
Employers hiring for this
- Veeva23 open roles
- Samsung10 open roles
- RELX8 open roles
- Renesas Electronics8 open roles
- HP6 open roles
Top skills asked for
Listings whose description mentions each term. A mention is not a requirement.
- Go-to-market204 postings
- Excel22 postings
- Salesforce14 postings
- Stakeholder management13 postings
- Machine learning11 postings
- AWS9 postings
- Snowflake9 postings
- Agile8 postings
Advertised salary for this role here
These are advertised ranges, not what people are paid.
- USD a year, after annualising120,000–350,000 (32 listings, 18 employers)
At a glance
- Work styleRemote (restrictions not stated)
- Employment typeFull-time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
Skills ROLIVA found in the employer’s own description above. A mention is not a requirement.