Director - Product Marketing

Role and Responsibilities

• End-to-End Go-to-Market Strategy: Define and lead the execution of a comprehensive, GTM strategy. Ensure alignment of all product marketing activities—forecasting, promotion, sales enablement, and inventory balancing—with Samsung's strategic business direction and goals. Analyze data from forecast roll-ups and actual sales to drive agile business decisions such as pricing modifications and promotional investment adjustments.
• P&L Ownership and Financial Management: Own the Audio category P&L and strive to achieve Samsung's revenue, margin, market share, and profitability KPIs. Prioritize and coordinate marketing investments across product categories to ensure optimized use of marketing funds. Balance margin contribution across categories to ensure overall profitability, and develop corrective action plans to address shortfalls in sales, inventory, and market share.
• Strategic Customer Engagement: Represent Samsung as the face of the Audio category to key customers. Build and maintain strong, collaborative business relationships to drive brand loyalty and revenue growth. Support sales negotiations on assortment, flooring, product placement, and advertising. Lead customer engagement events and facilitate customer site visits to Samsung Korea to secure product commitment.
• Samsung HQ Collaboration and Product Roadmap Influence: Establish and nurture relationships of trust and mutual respect with Samsung Korea HQ product planning and R&D teams.
• Product Strategy and Cross-Functional Leadership: Serve as the product strategist, collaborating with Sales, Supply Chain, Demand Generation, Finance, and Marketing Communications teams to achieve category KPIs. Ensure sales teams are well-supported in product information, availability dates, promotion collateral, and customer incentive plans.
• Talent Development and Team Management: Set and execute product marketing talent management plans. Collaborate with HR to define and implement plans for hiring, onboarding, and developing Product Marketing talent. Identify and grow promising talent through coaching, mentoring, and job/project rotation. Manage and develop direct reports to ensure high performance, and conduct salary planning and performance reviews across the organization.

Skills and Qualifications

• 10+ years of brand or product marketing experience with demonstrated full ownership of P&L
• Experience managing B2C product segments
• Experience with PSI/supply chain, CPFR, and P&L processes
• Experience with industry market data tracking tools (e.g., Circana)
• Experience creating and delivering compelling presentations to C-suite / senior executives

#LI-MS1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process.

* Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here.

At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities.

* Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.