Director, Storefront

Reporting to the SVP of Marketing, the Director of Storefront will partner closely with Product, Brand, Acquisition, Engineering, Analytics, Customer Experience, and Finance to create a seamless, high-performing customer journey that accelerates growth and maximizes customer lifetime value.

The ideal candidate combines deep eCommerce expertise, strong commercial acumen, customer obsession, data-driven decision making, and a proven track record leading digital commerce teams.

Storefront Strategy & Leadership

Define and execute the storefront vision, roadmap, and operating model aligned with Network Solutions and Domain.com growth objectives.

Lead the digital customer buying journey across acquisition, purchase, onboarding, renewal, and expansion touchpoints.

Serve as the functional leader responsible for storefront performance, customer experience, conversion optimization, and revenue growth.

Lead and develop a high-performing team across eCommerce, merchandising, optimization, analytics, and customer experience functions.

Establish operating rhythms, KPIs, governance processes, and leadership reporting to drive accountability and execution.

​

Revenue Growth & Commercial Ownership

Drive storefront-generated revenue and overall commercial performance, including conversion, average order value (AOV), customer lifetime value (LTV), attach rates, renewal performance, and cross-sell outcomes.

Drive product attachment and multi-product adoption across domains, hosting, professional email, website services, SSL, cybersecurity, and productivity solutions to expand portfolio penetration.

Develop growth strategies that increase product adoption and drive monetization across the customer lifecycle, including pricing optimization, bundling strategies, promotions, and personalized offers.

Serve as a key advisor to the SVP on business performance and growth.

Digital Commerce & Optimization

Lead all aspects of storefront merchandising, purchase flows, checkout experiences, product presentation, and self-service buying experiences.

Build a culture of experimentation through A/B testing, personalization, targeting, and data-driven optimization.

Ensure frictionless user experiences that improve conversion rates and customer satisfaction.

Partner with UX and Design teams to continuously enhance customer engagement and usability.

​

Product & Platform Partnership

Collaborate with Product and Engineering leaders to establish a scalable storefront technology strategy.

Influence prioritization of commerce platform investments and customer experience enhancements.

Ensure storefront experiences effectively communicate product value propositions and customer benefits.

Support expansion into new products, services, markets, and customer segments.

Data, Analytics & Insights

Leverage customer, behavioral, and revenue data to identify growth opportunities and optimize performance.

Develop leadership dashboards and performance frameworks to measure business impact.

Utilize predictive analytics and customer insights to inform investment decisions and customer engagement strategies.

Establish metrics-driven decision making across the organization.

​

Customer Experience

Champion a customer-first culture across all storefront interactions.

Partner with Customer Success and Support organizations to improve customer journeys and reduce friction.

Drive initiatives that enhance customer trust, retention, and brand loyalty.

Ensure consistency across desktop, mobile, and emerging digital channels.

​

Leadership Expectations

Inspire and lead through influence in a highly matrixed organization.

Build alignment across business units and stakeholder groups.

Drive organizational transformation and change management initiatives.

Develop future leaders through coaching, mentorship, and succession planning.

Foster a culture of innovation, accountability, collaboration, and continuous improvement.

Who You Are & WhatYou’llNeed to Succeed

Required Qualifications

Bachelor's degree in Business, Marketing, Technology, Economics, or a related discipline.

8-10+ years of leadership experience in digital commerce, eCommerce, growth, product, or online marketplace environments.

4-6+ years leading cross-functional teams.

Demonstrated ownership of significant digital revenue and P&L responsibilities.

Demonstrated accountability for digital revenue performance and budget management.

Proven success scaling digital storefronts and improving conversion, retention, and customer lifetime value.

Strong understanding of subscription-based business models, SaaS, hosting, domains, or digital services.

Expertise in digital merchandising, conversion rate optimization (CRO), pricing strategy, and customer lifecycle management.

Experience leveraging data and experimentation frameworks to drive measurable business outcomes.

Exceptional communication and stakeholder management skills.

​

Preferred Qualifications

Experience leading commerce functions within web hosting, domains, SaaS, cybersecurity, website builders, or digital services industries.

Experience in PE-backed, high-growth, or transformation-focused environments.

Familiarity with subscription commerce, renewals, and customer retention strategies.

Experience managing global teams and multi-market digital businesses.

WhyYou’llLove Us

We are at an inflection point in how technology is built and how small businesses use it. AI is accelerating software creation, changing customer discovery, and creating entirely new platforms and ecosystems.Newfoldhas millions of customers, global distribution, iconic brands, deep technology capabilities, and the opportunity to bring the next generation of innovation to entrepreneurs around the world.

We celebrate one another’s differences.We’reproud of our culture of diversity and inclusion. We foster a culture of belonging—our company and customers benefit when employees bring their authentic selves to work. We have 20+ affinity groups where you can network and connect with employees globally.

We care about you. Weprovideexcellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

Where can we take you?We’refans of helping our employees learndifferent aspectsof the business,bechallenged with new tasks,bementored, andgrowtheir careers. Unfold new possibilities withNewfold.

#NetworkSolutions

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.