dentsu
Douyin Ecosytem Planning Supervior
China · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationChina
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
The role is to support Douyin Ecosystem planning and execution.
Job Description:
岗位职责:
1、熟悉主流媒体平台(抖音、腾讯、小红书)推广方式及数据分析工具,能够分析品牌消费者数据,品牌营销数据,深入挖掘行业、竞品、及消费者特征,产出对业务提升直接推动作用的运营策略建议,并能形成报告。
2、负责营销活动数据的复盘报告制作,并对日常品牌投放人群/内容/商品/触点/达人/搜索等内容进行报告更新。搭建自动化分析报表,监控及分析异动,持续优化分析效率。
3、基于业务、场景和用户深刻理解的基础上,能提炼并形成方法论,产出具备产品化和可以落地的业务模型。
任职要求:
1、1年以上互联网或商业分析相关工作经验,具备电商运营,广告投放,互联网广告等工作经验者优先
2、对数据敏感,逻辑思维清晰,具有较强数据分析能力,有较强沟通及协调能力;
3、熟练使用OFFICE/巨量云图等数据分析工具,有一定建模能力的优先;
4、参与过营销科学金牌/中级服务商认证,产出过品牌资产经营案例大赛案例/行业课题共建案例/共擎奖获奖案例优先;
5、有巨量营销科学认证、小红书种草营销师等媒体平台资质优先;
Location:
Shanghai - Haisu Plaza
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Fixed Term Contract (Fixed Term)
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked