Field Marketing Executive (Demand Generation)

Key Responsibilities

Plan, execute, and optimize UK and EMEA-focused demand generation and ABM campaigns, with a heavy emphasis on in-person and virtual events (industry conferences, executive roundtables, webinars, partner events) to drive qualified pipeline.

Support ABM programmes by building targeted account lists, designing account-specific journeys, and partnering with sales to deliver personalized outreach and experiences for priority accounts.

Own the end-to-end field marketing event lifecycle for the UK market, including audience selection, invitations, registrations, on-site/virtual experience, and structured post-event follow-up and nurture.

Build, maintain, and optimize campaign structures in Salesforce and the marketing automation platform to ensure accurate attribution, tracking, and consistent measurement across ABM, field, and digital programmes.

Analysecampaign, ABM, and event performance using Salesforce reports and dashboards, as well other analytics tools, to identify trends, surface insights, and recommend optimizations.

Own lead and pipeline reporting for designated UK/EMEA programmes, including regular views of lead volume, conversion rates, pipeline creation, and influenced/attributed revenue.

Monitor funnel performance (leads, MQLs, SALs, SQLs, opportunities) for UK and EMEA stakeholders and recommend data-driven optimizations to improve conversion rates and velocity.

Partner closely with UK sales and account teams to align on target accounts, territories, ABM plays, and follow-up motions, ensuring clear SLAs, feedback loops, and shared KPIs.

Collaborate with field marketing and global campaign teams to adapt global plays for the UK and key EMEA markets, ensuring events and ABM activities are integrated into broader campaign motions (pre-event promotion, content strategy, and post-event nurture).

Maintain high standards of data quality in Salesforce and marketing systems, including accurate campaign membership, lead source, account/territory alignment, and contact data.

You will be successful in this role if you have:

Key Qualifications

Experience Level

Typically, 4–8 years in B2B technology marketing

Strong field marketing and demand generation experience

Experience supporting enterprise sales teams

Target Market Experience

UK and DACH marketing experience is highly desirable

Understanding of European buying cycles, procurement processes, and regional nuances

Experience marketing to:

Enterprise accounts (5,000–10,000+ employees)

Large multinational organisations

Accounts generating $750M–$1B+ revenue

Enterprise Field Marketing

Must have experience:

Planning and executingfull event lifecycleforin-personand virtualevents

Executive roundtables

Industry conferences

Customer events

Partner events

Account-Based Marketing (ABM)

Should be able to:

Build target account lists

Work directly with enterprise sales teams

Develop account-specific campaigns

Coordinate sales and marketing outreach

Track ABM performance

Salesforce

Candidates should be comfortable with:

Campaign creation

Campaign attribution

Opportunity reporting

Pipeline analysis

Lead lifecycle reporting

Dashboard creation

Data & Reporting

Strong capability in:

Salesforce reporting

Pipeline analysis

Lead conversion metrics

MQL → SQL → Opportunity tracking

Power BI or similar analytics tools

Core Competencies

Data-driven and detail-oriented, with a strong focus on measurement, reporting, and continuous improvement.

Excellent stakeholder management and collaboration skills across marketing, sales, operations, and analytics teams.

Proactive problem-solver who can identify issues in data, process, or execution and recommend practical solutions.

Comfortable operating in a fast-paced, matrixed environment while maintaining high standards of quality and accountability to shared metrics.

Stakeholder Management

The role requires someone who can operate alongside:

New Logo and ExistingAccount Executives

Regional Sales Directors

Sales Leadership

Marketing Operations

Global Marketing teams

Candidates should have evidence of:

Working with senior sales stakeholders

Influencing without authority

Joint pipeline planning

Become part of our "Winning Culture"! An international and varied field of work with worldwide opportunities awaits you! We always strive for the optimum for our first-class customers from a wide range of industries!

Corporate Social Responsibility and DEI (Diversity, Equity, and Inclusion) standards are especially important to us and go far beyond the usual! Associate Impact Groups are formed voluntarily to further develop and support our DEI standards internally.

Our Unisys University is available to you according to your individual needs. An MBA sponsorship program is also available! Our goal is to help you realize your individual potential!

International work opportunities abroad for all employees

"Wellbeing & Employee Assistance Program": Your (mental) health is important to us and is treated confidentially by a neutral party!

Solid qualification-, performance- & competence-based remuneration model, attractive pension scheme and various allowances

Bonus/referral/incentive/recognition programs - we want you to feel appreciated at Unisys!

What do we offer?

Pension

Life Assurance

Private Medical

Option for private dental

#LI-MD1

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.

This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers. If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com or alternatively Toll Free: 888-560-1782 (Prompt 4). US job seekers can find more information about Unisys’ EEO commitment here.