GBI and Nordics Media Manager

About the Role

This role will support and report into the GBI Media Lead, whilst working collaboratively with other media team members. The main responsibilities will be to partner with our category and brand teams to develop world-class, data-driven communications plans, to leverage Haleon’s scale in the marketplace, and support the management of a cutting-edge agency model.

The Media Manager position is a key role within the media team. The role will be aligned to specific categories and brands within the portfolio. The media manager will work collaboratively with the category and brand teams to fully understand the consumer needs, and how different media touchpoints can create better connections with our consumers. Core responsibilities would also include the oversight of media effectiveness workstreams, relating to the benefits of enhanced quality, attention and inclusivity metrics within our media buys. We are looking for someone who can enhance the capability and media knowledge of our brand teams, while also developing innovative media solutions to drive incremental growth for our market leading brands.

Key Responsibilities

• Provide local Brand Marketing teams with specialist resource, to help maximise ROI both efficiently and effectively across multi-media plans
• Support the Media Lead with the oversight of all paid media channel planning, budget allocation and stewardship.
• Facilitate creativity and innovation across existing and new media partners (such as DOOH, audio, cinema, video)
• Support the management of the overall media agency relationship as well as work with cross functional teams/agencies to align objectives and develop integrated connection campaigns
• Collaborate with Global Strategic planning teams, to ensure strategic brand guidelines are interpreted accurately by local media agency, and executed brilliantly
• Support the implementation of value-added programs and JBPs with our Media Partners such as Google, Facebook and Amazon
• Manage and scale media partnerships that can be activated across multiple markets
• Work across boundaries by building and developing trusted relationships with key stakeholders in order to deliver a respected and authoritative media counsel, i.e. collaborate and lead media related projects with other functions (Digital, Tech, Insights, Analytics)
• Use and analyse industry trends, performance data, and other digital resources to inform strategies, audience development, test & learn opportunities, optimisations and measurement frameworks
• Be well versed in the use of MMM data to produce media effectiveness case studies, and to generate actionable insights across the business unit.

Qualifications and Skills

Essential

• A proven background with Media or Digital agencies, Media Management department or Media Company
• Demonstrable experience in digital marketing, cross-channel integrated media strategy and communications planning
• Capability in developing TV and Digital buying strategies with an understanding of Advanced/Connected TV, Search (SEM/SEO), Programmatic, Social (including Influencer) and eCommerce
• Familiarity with analytical, empiric Media planning tools and holistic integrated strategy approaches
• Experience working with and stewarding programs with Media partners such as Google, Facebook, Amazon, etc
• Understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix
• Ability to build relationships and manage performance of key partners

Preferred

• Experience contributing to Thought Leadership on innovation and emerging media
• Experience working with large, multi-national accounts
• Experience working with multiple markets
• Healthcare/consumer healthcare/CPG communications experience
• Performance driven media, development and implementation of data driven strategies

Job Posting End Date

2026-10-21

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.