Global Marketing Manager

This role owns campaign strategy, launch planning, performance reporting, and global-to-regional campaign enablement, while regional teams are responsible for local execution and market activation.

Responsibilities:

Strategic Account Marketing

• Develop marketing programmes that support growth within World Courier's Strategic Accounts portfolio.
• Partner with Strategic Account leaders and commercial stakeholders to identify opportunities to increase awareness, engagement, and adoption of key services and solutions.
• Create targeted customer marketing initiatives that align with strategic business priorities and customer needs.
• Develop customer-focused messaging, campaigns, content, and engagement activities designed to support account growth objectives.

Global Campaign Strategy & Go-to-Market Launches

• Lead the development and execution of global marketing campaigns supporting strategic business priorities and growth opportunities.
• Manage go-to-market marketing plans for new service launches, product enhancements, and solution introductions.
• Develop campaign positioning, messaging, value propositions, and activation plans that can be leveraged across regions.
• Partner with Product, Innovation, Commercial, and Regional Marketing teams to ensure successful campaign launches and adoption.
• Establish campaign objectives, timelines, success measures, and performance targets.

Campaign Enablement & Regional Activation

• Develop campaign playbooks, toolkits, and supporting materials to enable regional execution.
• Lead campaign handoff and launch readiness activities with regional marketing teams.
• Provide guidance and support to regions to ensure consistent execution and adoption of global campaigns.
• Gather market feedback and insights to continuously improve campaign effectiveness.

Performance Measurement & Reporting

• Define campaign measurement frameworks and reporting requirements.
• Monitor campaign performance, including engagement, lead generation, pipeline contribution, and revenue impact.
• Provide regular reporting and insights to marketing and commercial leadership.
• Identify opportunities to optimize campaigns and improve marketing effectiveness through data-driven recommendations.

Cross-Functional Collaboration

• Collaborate with Commercial, Strategic Accounts, Product Management, Innovation, Sales Operations, and Regional Marketing teams to align marketing activities with business goals.

• Partner with Digital Marketing, Content, and Marketing Operations teams to execute integrated marketing programmes.

• Ensure consistency of messaging, positioning, and customer experience across all global campaigns and touchpoints

Education:

• Bachelor's degree in Marketing, Business, Communications, or related field.

Work Experience:

• Minimum 5+ years of experience in B2B marketing, demand generation, field marketing, campaign management, or product marketing.
• Experience developing and executing global marketing campaigns and go-to-market launches.
• Experience supporting strategic or enterprise customer segments within complex B2B organizations.
• Strong understanding of marketing performance measurement, campaign reporting, and pipeline analysis.
• Demonstrated ability to work effectively across regions and within a matrix organisation.

Skills and Knowledge:

• Strong campaign planning and programme management skills.
• Experience managing global launches and multi-channel marketing initiatives.
• Proficiency with Salesforce, Pardot, or other CRM and marketing automation platforms.
• Strong analytical and reporting capabilities.
• Excellent stakeholder management and influencing skills.
• Ability to translate business priorities into actionable marketing programmes.
• Experience within healthcare, life sciences, logistics, or other regulated industries preferred.

Salary: 4510 - 6444 EUR gross monthly

What Cencora offers

We offer a competitive annual bonus, life insurance from Day 1, a best-in-class health insurance package, and up to 6 fully paid benefit days a year. As a Cencora employee, you have the benefit of our referral bonus scheme, our boundless learning opportunities and our global Employee Assistance Program. We have a wonderful office location in Quadrum, equipped with everything you need for a small break at work and fresh snacks at all times. Become part of our purpose-driven, multicultural team now and help us create healthier futures

Full time

Affiliated Companies:

Affiliated Companies: World Courier (Lithuania) UAB