Growth & Acquisition Marketing Manager

The ideal candidate is a strategic operator who understands performance marketing and paid platforms inside and out — analytical, commercially minded, creative, and comfortable pushing back on agency recommendations to make sure media investment is working as hard as possible.

What You'll Do

Acquisition Strategy Own acquisition strategy across paid media and emerging growth channels — Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and beyond. Build plans that support product launches, promotions, seasonal campaigns, and always-on growth, balancing efficiency, growth, and long-term customer value.

Agency Leadership & Performance Accountability Own the day-to-day relationship with the paid media agency. Hold them accountable to performance targets, reporting quality, and testing velocity. Review plans, challenge assumptions, and translate agency output into clear decisions for the internal team.

Budget Management & Forecasting Own paid media budget planning, pacing, and investment recommendations. Build monthly and quarterly plans tied to DTC revenue goals, and monitor CAC, MER, ROAS, and new customer acquisition to keep investment sharp.

Creative Testing & Growth Insights Build a creative testing roadmap with the agency and creative team. Brief creative needs from customer insights and performance data, and share what's working across email, SMS, website, social, and brand marketing.

Reporting & Analytics Own weekly and monthly reporting on paid acquisition — new customers, revenue, CAC, MER, ROAS, conversion rate, AOV, payback, and channel performance — and turn the data into business recommendations, not just campaign updates.

Cross-Channel Collaboration Partner with Lifecycle & Retention, e-commerce, Creative, Brand, Innovation, CX, and Sales to keep acquisition strategy connected to the rest of the business.

What We're Looking For

4+ years in growth, acquisition, performance, or digital marketing

Proven experience managing paid media programs, in-house or through an agency

Experience managing agency relationships and holding partners accountable

Strong grasp of customer acquisition, media investment, and channel strategy

DTC, Shopify, CPG, wellness, beauty, food, or beverage experience strongly preferred

Comfortable balancing strategic thinking with hands-on execution

Strong communicator — can present performance insights and recommendations clearly

Bachelor's degree in Marketing, Business, or related field, or equivalent experience

Technical Skills

Strong command of Meta, Google, YouTube, TikTok, affiliate, paid social, and paid search

Fluent in acquisition metrics: CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback

Experience with GA4, Shopify analytics, ad platform reporting, dashboards, UTMs, pixels, and conversion tracking

Solid budget management and forecasting skills

Experience building testing frameworks across creative, audience, landing page, and channel mix

Who You Are

Passionate about health and wellness. Driven by growth but disciplined about efficiency and profitability. Commercially minded, analytical, and creative — someone who connects marketing activity to revenue outcomes and isn't afraid to challenge an agency's recommendation. A self-starter who moves quickly and takes ownership in a high-growth environment.