Broccoli

Head of Growth

San Francisco, California, United States · On-site · FullTime

USD 200,000–230,000/year

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerBroccoli
LocationSan Francisco, California, United States
Work styleOn-site
Employment typeFullTime
Employer posted4 months ago
Salary (as stated by the employer)USD 200,000 – 230,000 per year

About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

Hundreds of contractors rely on Broccoli every day.

We've grown to $15M+ ARR in under two years.

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We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The role

We’re hiring a Head of Growth to own pipeline creation at Broccoli.

Your job is to build and scale the systems that generate high-quality pipeline for the sales team.

We want someone highly analytical, deeply experiments-driven, and obsessed with figuring out what actually drives revenue. This is not a traditional “manage agencies and report on MQLs” marketing role.

You should constantly be testing:

Channels

Messaging

Funnel conversion

Outbound motions

Paid campaigns

Events and partnerships

AI-powered automations and workflows

You’ll work closely with the founders, sales team, and RevOps to build the growth engine behind Broccoli’s next stage.

What you’ll own

Pipeline generation across SMB, mid-market, and enterprise

Demand gen strategy and execution across inbound + outbound

Funnel optimization and conversion improvement

Experimentation across channels, messaging, and GTM motions

Attribution, CAC, pipeline reporting, and performance metrics

AI-driven growth systems and automations

Hiring and scaling the demand gen function over time

Who we’re looking for

Must-haves

Strong analytical and growth mindset

8+ yrs of proven track record driving B2B pipeline

Highly experiments-driven

AI-native and excited about using AI to scale execution

High-agency and fast-moving

Comfortable operating strategically and hands-on

Excited to work in-office five days a week

Strong plus

Experience at a high-growth Series B/C startup

Vertical SaaS or SMB software experience

Experience building both inbound and outbound pipeline systems

Founder/operator mentality

Not a fit

Brand marketers without pipeline ownership

People optimized around MQLs over revenue

Managers who mainly coordinate agencies instead of executing

Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.

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