Head of LATAM Marketing

This is a builder role. You'll work closely with HQ marketing and our Head of LATM to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to this audience.

What You’ll Do

Own marketing for key LATM regions including Brazil and Mexico end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

Partner with the LATM sales and account teams to align marketing activity to pipeline priorities and key target accounts.

Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

Localize core positioning and messaging for the market, working closely with product marketing.

Lead LATM events strategy, including owned events and third-party sponsorships, in partnership with global programming.

Build and own the partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

Cognition has a credible, consistent brand presence in the LATM market

Partner marketing is a meaningful and measurable pipeline channel

Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

HQ and LATM are tightly aligned on messaging, programs, and priorities

Cognition becomes known as a serious player in the LATM developer and enterprise ecosystem

You Should Be:

5–10 years in enterprise B2B GTM, with meaningful experience in LATM marketing roles.

Fluent in Portuguese, Spanish and English; able to operate credibly in both cultures and navigate the nuances of each

Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

Able to translate complex technical products (AI, developer tools) into messaging that resonates with enterprise buyers and technical audiences

Collaborative and low-ego

Bonus Points:

Experience in developer tools, AI/ML, or engineering productivity platforms

Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

Existing relationships with key Brazil SIs and resellers

Equal Opportunity

Cognition is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any.