Head of Marketing

About the role:

Certify is hiring a strategic data-driven marketing executive who elevates Certify’s market presence, accelerates revenue growth, and shapes how our products are positioned. Your work enables Certify to create measurable demand, communicate differentiated value, and support product adoption across health plans, providers, and enterprise partners.

You will be responsible for building a modern marketing engine that informs, attracts, and converts enterprise buyers. You will help define how Certify tells its story, how we educate the market, and how we partner internally to drive predictable growth. You must be comfortable operating in a high-growth environment, have mastery of marketing analytics, and bring an ability to influence executive stakeholders with clarity and precision.

This is a role for a builder who combines creative thinking with analytical rigor, translates complex products into simple narratives, and leads a high-performing team to consistent and measurable business outcomes.

What You’ll Do:

Build and scale our growth marketing engine to drive predictable pipeline and revenue:

Own the development of Certify’s demand generation strategy across paid channels, content, SEO, ABM, events, and digital programs.

Build a predictable pipeline model with clear lead, MQL, SQL, and opportunity targets that tie directly to revenue goals.

Partner with Business Development to optimize funnel performance and improve conversion at every stage.

Own marketing analytics and executive-level reporting, including dashboards, forecasts, and quarterly business reviews.

Lead Product Marketing, Brand Narrative, and Category Leadership

Own CertifyOS’s end-to-end market narrative, from product positioning to category leadership in provider data infrastructure.

Partner closely with Product to define clear positioning, messaging, and differentiation grounded in customer needs and market reality.

Lead the go-to-market strategy for new products and features, including segmentation, packaging, launch planning, and adoption measurement.

Translate product strategy into high-impact collateral, sales enablement, and competitive intelligence that improves conversion and sales velocity.

Drive market research, win-loss analysis, and customer insights to validate market fit and inform both product and go-to-market decisions.

Elevate CertifyOS’s brand through thought leadership, content, and storytelling that resonates with health plans, providers, and partners.

Execute a cohesive events strategy, including Blueprint, industry conferences, and targeted customer and prospect events, aligned to business objectives.

Run a high performing data driven organization

Build and mentor a cross-functional team that manifests results through inputs

Establish operational rigor, forecasting discipline, and a culture of accountability and continuous improvement.

Build and maintain a robust marketing analytics framework including attribution, funnel conversion, ROI and regular reporting on Company OKRs

Deliver clear, actionable insights into what is driving pipeline and revenue.

Use data to optimize programs, messaging, and investment allocation.

Partner across the business to drive measurable growth

Collaborate with Product, BD, Partnerships, Customer Success, and Operations to align growth strategy with company priorities.

Support partnership and reseller motions by creating co-marketing programs and joint campaigns with Certify’s strategic partners.

Ensure all marketing efforts reinforce customer value, improve adoption, and support long-term retention.

What Success Looks Like:

Certify achieves consistent quarter-over-quarter pipeline growth aligned to revenue targets, driven by predictable and scalable demand generation programs.

Marketing reliably forecasts lead and pipeline contribution, supported by clear dashboards, attribution models, and performance reporting.

Product launches are coordinated and repeatable, with strong messaging, cross-functional alignment, and measurable adoption and pipeline impact.

Certify’s brand continues to strengthen, with customers, prospects, and partners clearly understanding why our platform leads provider data infrastructure.

Sales and Business Development consistently report that marketing collateral and enablement improve conversion rates and shorten sales cycles.

The executive team receives quarterly, actionable insights on marketing performance, competitive positioning, and market trends to support strategic decisions.

Marketing, Product, and Business Development operate in tight alignment, with shared goals, shared success metrics, and clear ownership across the funnel.

Certify is recognized as a thought leader in provider data, credentialing, and healthcare data infrastructure through content, events, and partner-led storytelling.

A high-performing marketing team operates with clear OKRs, strong accountability, and credibility across the organization.

Marketing investments are data-driven, regularly reviewed with Executive and Growth leadership, and tied to measurable gains in awareness, engagement, pipeline, and revenue.

What You’ll Need:

12+ years of experience leading growth marketing, product marketing, or integrated marketing functions in SaaS or healthcare technology.

History of managing a demand generation engine with measurable revenue impact.

Expertise in marketing analytics, attribution, funnel performance, and ROI modeling.

Experience partnering closely with product teams to define positioning, launch new products, and influence roadmaps.

Strong executive presence and an ability to communicate performance, insights, and recommendations to senior leaders and board members.

Ability to translate complex technologies into simple and compelling messaging.

Experience scaling marketing teams in fast-paced, high-growth environments.

Strong hands-on leadership style with an ability to operate strategically and tactically

Familiarity with optimizing marketing technology stacks across industry products

A passion for improving healthcare through better data and operational efficiency

Benefits of Working at Certify

At Certify, we’re building with intention and taking care of the people doing the work.

Your well-being matters to us. We provide 100% coverage of health, dental, and vision insurance premiums for employees. Our US-based team benefits from unlimited PTO, with at least two weeks off each year to recharge. In India, employees are supported with health insurance, statutory leave benefits, and additional wellness (menstrual) leave for women.

We are an equal opportunity employer committed to building an inclusive environment where everyone feels valued and empowered to do their best work, and we welcome applicants from all backgrounds and experiences.

If you require reasonable accommodations during the application process, please contact recruiting@certifyos.com.

We are also committed to pay transparency and foster an open culture where compensation conversations are encouraged and respected.