dentsu
Intelligence & Analytics Executive
Colombia · Work style not stated · Full time
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About the role
Description from the employer’s posting. Check the employer’s page for the current version.
- Employerdentsu
- LocationColombia
- Work styleWork style not stated
- Employment typeFull time
- Employer posted
Job Description:
¡En dentsu estamos en búsqueda de un Intelligence & Analytics Executive!
Propósito:
Analizar y comprender el consumidor, el mercado y el entorno competitivo para generar insights que orienten la estrategia de medios y la toma de decisiones. Esto implica recopilar, analizar y sintetizar información relevante con curiosidad, atención al detalle y autonomía.
Principales responsabilidades:
- Analizar al consumidor entendiendo sus comportamientos, motivaciones, barreras y consumo de medios para construir perfiles de audiencia útiles, con foco en extraer hallazgos e insights accionables.
- Monitorear tendencias de categoría, movimientos competitivos e inversión publicitaria a partir de fuentes sindicadas y secundarias, conectando señales de mercado con cambios en el comportamiento del consumidor.
- Transformar información en narrativas claras que respondan preguntas concretas de negocio, respaldadas por evidencia.
- Apoyar en la interpretación de resultados de estudios ad-hoc (cuantitativos o cualitativos), con foco en extraer hallazgos e insights.
- Conocimiento de herramientas de inversión publicitaria, manejo de fuentes sindicadas como TGI y GWI, y plataformas de social listening.
- Plus: manejo de herramientas de visualización como Power BI, Tableau o Looker Studio.
- Uso intermedio de Excel.
Show full description
Perfil requerido:
- Carrera: Profesional en Mercadeo, Publicidad, Psicología, Economía o Administración de Empresas.
- Experiencia: 2–4 años de experiencia en investigación de mercados, analytics, inteligencia de negocio, estrategia o áreas relacionadas.
#LI-AN1
Location:
Medellín
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent
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At a glance
- Employment typeFull time
- Employer posted
- Added to ROLIVA
- Last checked
Skills in this posting
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