Lead Analyst, Programmatic Analytics

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.

• Partner with clients to understand business challenges.
• Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
• Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
• Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
• Pull and synthesize audience insights reports.
• Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
• Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
• Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
• Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
• Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.
• Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.
• Use SQL for data extraction, transformation, and analysis.
• Use advanced Microsoft Excel, including pivot tables and data analysis functions.
• Communicate complex technical concepts clearly to non-technical clients and stakeholders.
• Use data visualization and presentation tools, including Microsoft PowerPoint.

Option to telecommute 2 days per week.

Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics plus 4 years of experience required in the job offered or a similar occupation.

Salary expectations: $144,414/yr

Send resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

And more!!

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases