Coface

Lead Management & CRM Specialist (Czech Republic & Slovakia)

Praha 4, Hlavní město Praha, Czechia · Hybrid · Full-time

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About the role

Description from the employer’s posting. Check the employer’s page for the current version.

EmployerCoface
LocationPraha 4, Hlavní město Praha, 140 00, Czechia
Work styleHybrid
Employment typeFull-time
Employer posted10 days ago

A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance.
It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results.

Your mission

Your mission will be to set up, manage and continuously improve a data-driven lead management system.
You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities.

Key responsibilities

📊 Lead Management & CRM

Lead management across channels (call center, sales, web, campaigns)
Working with CRM data – segmentation, scoring, quality
Setting up and optimizing lead forwarding to salespeople

📈 Data & analysis

Conversion analysis – what works / what doesn’t
Identifying weak points in the pipeline
Proposal of specific changes (not just reporting)

Show full description

⚙️ Optimization and systems

Improving processes with data
Implementing automation and AI (scoring, enrichment, prioritization)
Finding more effective ways to work with leads

🤝 Cooperation with business

Daily contact with the store and call center
Verifying lead quality in practice
Shifting towards data-driven decision-making

✅ How do we recognize success

Marketers trust leads and want them
We know exactly where quality business comes from
CRM is not a "data graveyard", but a business management tool
Less waste, more conversion
Data influences decision-making

✅ Important note

This role is not a creative marketing role.

You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.

Your profile – must have

Experience in B2B lead management, marketing operations, sales operations or sales enablement
Strong analytical and data-driven thinking
Practical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.)
Interest in modern technologies and the ability to meaningfully use AI in business
Ability to collaborate with business and argue based on data
Fluent Czech
English at a very good level, daily communication with the region in English.

Your profile - Nice to have

Experience with marketing automation
Practical work with AI tools in marketing or sales
Orientation in complex B2B sales cycles
Experience in an international or matrix environment

Who are we looking for?

You are curious about new tools, but at the same time pragmatic
Can you say: "This lead is not of sufficient quality"
You're not chasing buzzwords, but real impact
You enjoy building and improving systems, not just execution

A newly created role with real influence on the functioning of the company
Clear agreement – first year fixed-term contract, then extension based on results. Transparent conditions from the start.
Opportunity to shape Coface's approach to lead management, data and AI in CZ and SK
Close cooperation with business management and management
Stable international environment with room for innovation
A small team, experts in the field – no anonymous corporation, but an environment where we know each other by name.
Flexibility + extra time off. 25 days of vacation + 5 extra days off.
Career growth across the Coface group – a great opportunity if you are attracted to an international environment.
Practical benefits – meal voucher flat rate, pension insurance contribution, Cafeteria, Multisport card, advantageous O2 tariffs (for you and your loved ones), company breakfasts and events.
Laptop, company phone, company plan.

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