dentsu

Lead Technical Architect

India · Work style not stated · Full time

Posted over 6 months ago: check it’s still open

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About the role

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Employerdentsu
LocationIndia
Work styleWork style not stated
Employment typeFull time
Employer posted17 Mar 2026

The purpose of this role is to create solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the work of other architects and delivery of the solution for clients both internal and external, shepherding it through the relevant governance.

Job Description:

Key responsibilities:

Lead enterprise architecture consulting engagements. Define strategic technology roadmaps aligned with business goals

Lead technical design and implementation of CDP solutions across multiple platforms

Drive adoption of emerging technologies (AI-driven personalization, composable architectures). Represent organization in industry forums

Define and enforce data architecture standards, schemas, and governance models

Show full description

Oversee ingestion pipelines (batch/streaming) and ensure data quality and integrity

Guide development teams in building reusable components and scalable integrations

Collaborate with marketing and analytics teams to define audience strategies and activation logic

Own the orchestration of customer journeys and personalization workflows

Conduct code reviews, mentor engineers, and ensure adherence to best practices

Evaluate new tools and technologies to enhance CDP capabilities

Ensure compliance with data privacy regulations (GDPR, CCPA, etc.)

Act as a bridge between business and technology teams to translate requirements into actionable solutions

Troubleshoot complex issues across data flows, APIs, and activation channels

Contribute to roadmap planning and continuous improvement of CDP infrastructure

Must have skills:

Proven experience architecting and leading CDP implementations (AEP, Treasure Data, Zeta, Tealium, etc.)AEP (RT-CDP, AJO, CJA, Workfront), Action IQ, Braze (CDP), Telium, Zeta, Treasure Data, Growth Loop, Hi-Touch, SFDC etc..

Strong understanding of composable CDP architecture and data privacy principles

Advanced data engineering skills including real-time and batch ingestion pipelines

Expertise in API integrations (REST, SOAP, GraphQL) and event-driven architectures

Proficiency in Python, JavaScript, or Node.js for scripting and automation

Experience with cloud platforms (AWS, GCP, Azure) and big data technologies

Strong understanding of identity resolution, audience segmentation, and activation workflows.

Good to have skills:

CDP Expertise: Adobe Experience Platform (RTCDP, AJO), Treasure Data, Tealium, Hightouch

Enterprise Architecture & Consulting: TOGAF or equivalent frameworks, Solution consulting and pre-sales experience

Experience with Customer Journey Orchestration tools (AJO, Braze, Salesforce Marketing Cloud)

Familiarity with reverse ETL tools like Hightouch or Census

Hands-on experience with data governance, consent management, and PII handling

Knowledge of data formats and transformation (JSON, Parquet, Avro)

Experience with CI/CD pipelines and DevOps practices

Client-facing experience with stakeholder management and solution presentations

Exposure to CDP evaluation and vendor selection processes

Education & Qualification:

Bachelors in Engineering with a specialization in Computer Science, Data , IT

Graduate from other fields with good communication and analytical skills.

Certifications if any:

AD0-E602 Adobe Real-Time CDP Business Practitioner Professional OR Higher

AD0-E607 Adobe Journey Optimizer Business Practitioner Professional OR Higher

Other CDP certifications (Salesforce, Treasure Data)

Shift timings: 12:00 PM to 10:00 PM (IST)

Location:

DGS India - Mumbai - Thane Ashar IT Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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