Manager Consumer Insights

REQUIREMENTS:

• EDUCATION: Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred.
• EXPERIENCE: 5+ years of relevant experience preferably on manufacturer-side and with a branded consumer-packaged-goods company or combination of supplier-side and manufacturer-side experience. Innovation and Food industry experience is a plus.

• COMPUTER SKILLS: Proficiency with Microsoft 365; experience with and/or the ability to learn and apply research, analytics, visualization, knowledge-management, and AI-enabled tools

• SPECIAL SKILLS:

• Demonstrated success in leveraging consumer insights to drive business results.
• Must be able to develop and share objective point-of-view while building constructive rapport with internal clients and outside research suppliers.
• Excellent planning and project management skills.
• Highly motivated, eager to learn, with the ability to devise an effective solution in unstructured situations.
• Willingness to use a Test-and-learn approach to explore emerging research methods.
• Strong knowledge of marketing and market research fundamentals.
• Demonstrated experience selecting and applying a range of qualitative and quantitative approaches, with depth in several areas such as: Consumer segmentation and profiling, Category assessments, Purchase drivers and barriers, Concept development, optimization and validation, Brand strategy, equity, and positioning, Campaign and communication pre-testing and tracking, Need-states mapping, Identifying and utilizing trends to build foundation for successful innovation launches

• SUPERVISORY: None
• TRAVEL: Periodic

All professional team members are expected to demonstrate responsible use of approved AI tools, including safeguarding sensitive information, adhering to company policies, and validating AI-generated outputs. Individual Contributors should demonstrate the ability to integrate AI into daily work, improve efficiency through AI-enabled solutions, evaluate outputs critically, and apply professional judgment when using AI. People Leaders should demonstrate the ability to drive responsible AI adoption, enable effective use of approved solutions, identify opportunities to improve team performance through AI, and ensure accountability for the quality and accuracy of AI-supported outcomes.

Relocation Assistance Eligible:

Yes

Work Shift:

1ST SHIFT (United States of America)

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The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.

Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.

We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.

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